That was really weird, actually. Apple was frustrated that the USB consortium wasn’t making progress. So they developed Lightning. Then sent people there to help develop USB-C, when they already had a competing connector…
They should’ve been more patient, and sent people there directly, before developing a competitor, and adopted USB-C from the start.
With that move, they isolated themselves and their customers. It’s this arrogant “we’re smarter than anybody else” attitude they show sometimes, that irks a lot of people and end up being detrimental for their image. (And I say this as a long time Apple customer).
Also why is it awesome on iPad Pros since years but no good on iPhones? The marketing was always contradicting itself.
It’s more complicated than that. There are lots of people that will be very annoyed when they unbox their iPhone and their plug that they don’t think about at all doesn’t work in the 7 places they’ve left them.
Just wait.
I’d wager part of it was because of the outrage when they switched from the 30 pin was significant
