I’d imagine they see a new platform/user base they can dump a ton of money into and slowly take for themselves. At very least, another well of user data. If their app was significantly better than the smaller dev’s, would you mind if there was an ad or two?
I am hoping we keep their grubby hands off, so there is no chance of them destroying this growing platform.
Honestly i would never use another meta product, idc how nice their app would be. i like my funky jerboa app and that’s that! Lol. But - i get your point. A lot of users prefer usability over privacy.