I became hyper aware of it the first time I tried using Tik Tok, and I was served nothing but alt-right hate videos. Obviously, search engines aren’t usually quite so obvious, but for instance, people in my location are certainly more likely to net results connected to far-right ideas and agencies, because of the interests of people who live here.
I don’t like that idea at all. Search engines should only respond to deliberate input from the user imo. I know that’s a big ask for people to acclimate to appending “in [location name]” if they expect location specific results, but the convenience of just saying “hey Google, restaurants near me” is not worth the consequences.
Unfortunately, almost all search engines are complicit, including supposedly privacy friendly ones like Kagi, Qwant, and Startpage. I’m no longer recommending those to people. SearXNG and Mojeek are the only ones that don’t lean into the algorithmic and locational fuckery, but even that’s with a lot of tweaking the settings.
It’s no great mystery why things like fascism are on the rise. And people will say I’m in the minority for caring about this, and … yeah, that’s the problem.