As bill hicks ver eloquently put it, I will turn my back while the struggling artist makes ends meet but it’s not as if jay Leno is exactly short on cash.
I believe this is the full joke: https://www.youtube.com/watch?v=0VXa7NrIUjY
It’s rule of acquisition 109 and it refers to dignity. What are you, a hu-man?
(Dignity and an empty sack is worth the sack.)
Paraphrasing to avoid royalties is a well honored Ferengi past time my dude.