Meta wants to charge EU users $14 a month if they don’t agree to personalized ads on Facebook and Instagram::Meta is considering offering ad-free versions of Facebook and Instagram for $14 a month – but only in Europe.
I guess this is a fair indication then of how much Meta receives per person from advertisers…
There is always a grift, I’d expect the charge to users to be probably 20-50% higher than the revenue from normal users.
Why would paid users need to compensate for free users? This is a per user choice between ad personalization or a monthly fee. The “free” users will still be generating revenue the existing way.
Your money will always be less valuable than your data.
The amount is based on the threshold at which they believe most people will just accept the ad terms rather than pay. Thus it is slightly more than pretty much any other mainstream streaming or subscription service.
Perversely; I’m always less inclined to buy a product that I’ve seen advertised… “Why do they need to advertise it? It can’t be up to much.” And “Part of the ticket price has gone into advertising, so it’s not so valuable a thing.”, usually being my first thoughts.
Meta received about 4-5$ per user per month, so the Zuck is pulling everyone’s legs here.
Edit: 3-4$.
The users willing to pay are the most valuable users on the platform for advertisers because they are, let me consult my notes… willing to pay for things.
The logical conclusion is you must charge more for users to not get ads than your average revenue per user from ads or you end up losing money because the quality of your non paying users has taken a nose dive.
