It sounds like what the picture is making fun of, already materialized in this kagi search engine. Paying for a search just is a about face from what the Internet was designed to be. You could argue everything is this way, but I’d then argue consumers are bigger pushovers now.
Everyone pays for search. You do it through attention/data traded to advertisers or currency.
If Kagi is functionally better than Google and respects my privacy, I would not mind paying for it.
Yet it would be interesting to hear, why this shocks you so much. :)
Is it because you don’t think search engines are a service worth paying for or because Google, Bing, DDG … are free?