I think everyone is seeing that the worth of social media isn’t worth what you need to pay now
Is fediverse social media? I never considered reddit or this social media. More like a forum
It’s social media in the technical definition - it’s a place to view media, both entertainment and news, with commentary, groups, the ability to follow someone, etc. Which makes it social.
But yeah, it’s not quite like Facebook/Instagram/LinkedIn. A little bit like Twitter though.
I think you are going to start seeing an ad exodus from social, that’s my prediction. Connected TV ad spend is going to be what catches all the ad dollars in 2024, especially if Netflix and Amazon start sliding towards exposing their viewers to more ads. Social media is going to start its long decline as a result, turning into pay to play as they all try to survive a world with declining ad revenues.