The level of ad dollars flying away from Twitter this year has been staggering. Elon has come back from a lot of shit in the past, but I don’t think he’ll ever be able to recover it from this, it’s just going to be a long circle downward. He’s truly lost the plot on this one, and the world’s already moved on. Truth be told, I haven’t understood Twitter for years anyways, but that’s just me.

Ad buyers are demanding accountability for their spends. They want to see justifiable results from their campaigns, so that means heavy measurement that can attribute their spend to quantifiable lifts. Meanwhile, over at twitter? You have a billionaire having a mid life crisis and sticking his thumbs in his ears going lalalalala, pissing off his entire user base and basically taking stances on his platform that no reasonable ad buyers can realistically support. Also doesn’t help when your user base is quickly turning into mostly far right wing maniacs. Not going to survive this new age of advertising, when that’s pretty much your whole funding model.