I suspect ad blocking will always be an arms race. The server can only ask the client to play the ad, and then rely on the client to truthfully report whether it did so.
I’m sure they’ll try to implement some type of DRM BS into the web that allows them. It’s one of the good things about projects like Gemini. I used to think it was only good for the novelty of having a web alternative protocol.
No doubt Big Tech would lobby for Microsoft to use Windows to flag Gemini browsers as malicious and then run FUD campaigns against the Gemini protocol
I’m sure they’ll try to implement some type of DRM BS into the web
Funny you say that:
Google is already testing it I think.
Y’all remember when back in the day, Google’s motto was “don’t be evil.” And then at some point somebody told them how much money there was in being evil and then they just pivoted to being a functional parody of a giant evil megacorporation from a cyberpunk novel? Cuz I remember that.
But then you’ll get prompts for “What product did you just watch an ad for?”
It’s only a matter of time before they start embedding them into the video like podcasts do and you won’t be able tell the difference between ad and video with software.
Timestamps can still be voluntarily marked for an auto-skip feature to jump throughthe ads.