Protests on the social platform have entered a new phase, with users shirking the platform’s NSFW content rules en masse. The development has some media buyers on high alert, experts say.

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66 points

Ngl, “brand safety” is a pretty dangerous idea. That’s where tech companies start to get a justification to fiddle with speech.

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42 points

It already exists. Just look how YouTube demonetizes whatever.

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14 points

if you have to be paid for speech its not free speech.

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23 points
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I’m not following? Free speech usually means that you have freedom to express yourself, not that you’re speaking for no pay lol.

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2 points

Demonetisation in Youtube is not just about payment, it is also about the “reach” of your video – demonetised videos get pushed to the bottom by “the algorithm”.

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9 points

I remember recently they changed some of their NSFW language rules, people had the shits and 6 weeks later they changed them again. This one guy who makes summaries of r/amitheasshole changed how he says it to ‘am I the butt hole’

It’s silly crap like that which is the most annoying, trying to censor the most mundane swear words.

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4 points

But it’s silly crap like that that matters to advertisers. NSFW actually is the word “fuck”, “asshole”, etc. You might be able to say that at work, not everyone can without repercussion.

And that’s not a stretch at all, it’s why network television won’t let you say either of those words either. Not next to their Ford and Samsung advertisements.

The entire premise of NSFW is silly to me. Like no one has an obligation to make sure YOU are safely browsing at work. Get back to work.

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4 points

It slowly goes from “you’re plagiarizing” (when you’re not) to “you’re not making me enough money. Say things that make me more money”.

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1 point

Brand safety has existed for as long as marketing has existed, which is a long time. This is nothing new

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1 point

Brand safety as an idea isn’t dangerous, and there’s an entire sub-industry in the adTech space devoted to it. The bottom line is most companies don’t want their ads showing up on sites or in close proximity to certain types of content (illegal, political, hate speech, etc.). Services from these companies are used to make sure when doing ads on the open web, your DSP doesn’t inadvertently put your ads in places like that. One example: https://integralads.com/solutions/brand-safety-suitability/

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