Protests on the social platform have entered a new phase, with users shirking the platform’s NSFW content rules en masse. The development has some media buyers on high alert, experts say.
Ngl, “brand safety” is a pretty dangerous idea. That’s where tech companies start to get a justification to fiddle with speech.
I’m not following? Free speech usually means that you have freedom to express yourself, not that you’re speaking for no pay lol.
Demonetisation in Youtube is not just about payment, it is also about the “reach” of your video – demonetised videos get pushed to the bottom by “the algorithm”.
I remember recently they changed some of their NSFW language rules, people had the shits and 6 weeks later they changed them again. This one guy who makes summaries of r/amitheasshole changed how he says it to ‘am I the butt hole’
It’s silly crap like that which is the most annoying, trying to censor the most mundane swear words.
But it’s silly crap like that that matters to advertisers. NSFW actually is the word “fuck”, “asshole”, etc. You might be able to say that at work, not everyone can without repercussion.
And that’s not a stretch at all, it’s why network television won’t let you say either of those words either. Not next to their Ford and Samsung advertisements.
The entire premise of NSFW is silly to me. Like no one has an obligation to make sure YOU are safely browsing at work. Get back to work.
Brand safety as an idea isn’t dangerous, and there’s an entire sub-industry in the adTech space devoted to it. The bottom line is most companies don’t want their ads showing up on sites or in close proximity to certain types of content (illegal, political, hate speech, etc.). Services from these companies are used to make sure when doing ads on the open web, your DSP doesn’t inadvertently put your ads in places like that. One example: https://integralads.com/solutions/brand-safety-suitability/
“My number one concern right now as an advertiser would be that Reddit seems to be losing rapport with and control over their users. Reddit needs to talk to their community members now and work to regain their trust and support or risk losing brand advertisers long term.”
We’ll see. The article also notes that no company has pulled their ads from Reddit yet and even says that compared to some other sites, Reddit isn’t doing so bad (I’m assuming they’re implying Twitter’s refusal to remove hate speech).
control over their users
Quiet part out loud. This is what Big Advertising ultimately desires.
Oh boy wait until they face 4chan-bombing
The original owner of 4chan left after leaked celebrity nudes were posted on the site. The owner faced gigantic lawsuits over it and ultimately decided owning the site was too much legal hassle.
So maybe posting nudes of Jennifer Lawrence to Reddit’s front page would do them in too?
Deleted all accounts and data, entering month 2 of no Reddit!
Is there any planned date for a mass delete? I would guess it would be more meaningful if many of us deleted on the same day.
Personally, I logged out of my account for the blackout and haven’t been back – I plan to delete my 3 accounts tomorrow before the 3rd party apps shut down.
The ongoing war between the power mods and Reddit’s admin have been nothing short of spectacular.