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Well, if something in Windows did need an ad for developers, it’s the terminal. Advertising it here was the correct choice.

But that ad is ridiculous, because it shows absolutely nothing of value. It’s all emotion-based “look how nice it looks” stuff.

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4 points

But that ad is ridiculous, because it shows absolutely nothing of value.

I think I disagree with you here. The ad shows:

  • Ligature support
  • Themeing
  • Integration with WSL
  • that Windows Terminal is open source (“Check out our github!” at 0:21)
  • Hyperlink support
  • Unicode support (implied by the emoji)
  • Some sort of package manager specifically for Windows Terminal extensions? (0:20)

Which are all features that could conceivably be valued by developers. At the very least it gets across the point that “Yeah, CMD is shit, but fear not! Now there’s a first-party terminal that doesn’t suck!”. There’s no denying that all of this is presented in an “emotion-based” format as you put it, but I would argue that it’s a good balance between informative and entertaining. Heck, I much prefer it to the ads you get nowadays on youtube where you can’t even tell what they hell they’re trying to sell to you.

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