As far as electrification goes, Toyota is virtually at the bottom of the list of car manufacturer . I’ll see it when I believe it.
F.U.D. Fear, Uncertainty, Doubt. A favorite tactic of IBM, then Microsoft, now Toyota. If you can’t compete, announce an upcoming “breakthrough” so customers will delay purchases from competitors
Yeah with car manufacturers the usual tactic is ‘concept’ cars of ‘the next model’ containing every single thing a consumer could wish for… which of course never get built.
The Prius was the first mass market car in the entire world that could drive on battery power. Sure, the range sucked, and they dropped the ball after that by failing to shift focus to hydrogen, but the fact is Toyota does have a history of strong innovation in this space and I could totally see them being the first to ship a car with a solid state battery.