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Toyota nears mass production of solid-state batteries(archive.ph)

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Bernie Ecclestoned@sh.itjust.works
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AA5B@lemmy.world
15 points

F.U.D. Fear, Uncertainty, Doubt. A favorite tactic of IBM, then Microsoft, now Toyota. If you can’t compete, announce an upcoming “breakthrough” so customers will delay purchases from competitors

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tony@lemmy.hoyle.me.uk
1 point

Yeah with car manufacturers the usual tactic is ‘concept’ cars of ‘the next model’ containing every single thing a consumer could wish for… which of course never get built.

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AA5B@lemmy.world
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Pontiac Aztec was the worst ever. The concept was so cool and they claimed almost ready for production. It would have been YUGE! …… then somehow they released a completely different disaster of a vehicle that is now part of history as one of the worst ever

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Acters@lemmy.world
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Truth, these type of announcements are meant to instill a sense if something better is coming if we just wait. It’s a honest strategy if there is truly something in the works but right now a lot of misinformation is just making it an bad strategy to use.

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