I despise whoever made new Reddit. You can only view comment chains two levels deep in new Reddit, then replies at one level, which means you need to constantly keep loading a new page and ads to see each reply in a thread.
Who the hell thought of that? It’s a horrible UX.
Lol that’s the dumbest thing I’ve ever heard. But I can tell you who thought of it, easily. The people optimizing the ad revenue. UX isn’t their focus, but boosting profits is.
Is it going to boost profits though? This sort of thing is always presented as an easy way to boost ad revenue but when you’re selling ads at the volume reddit is I would have thought click-through rate would be king and it’s going to decimate that.
I’m sure if there’s one thing they’ve really gotten the hang of, it’s optimizing advertising profits. They explicitly said they’re killing third party apps because they want to sell user data. (In so many words). I can’t imagine they hadn’t thought of what makes them money. I imagine, actually, it’s what 95% OF their focus has gone toward recently.
