The last time this happened, voters didn’t credit Bill Clinton. That may be a bad omen, or a good one.
If the stock market chose presidents, Joe Biden would be a shoo-in for reelection in 2024. The market rallied this month amid growing optimism about the economy, with the S&P 500 zooming 1.9 percent Tuesday on news that the consumer price index rose only 3.2 percent in October (compared to 3.7 percent in September). Stocks rallied again Wednesday on news that the producer price index fell 0.5 percent. Commentators are no longer debating whether the economy will experience a “soft landing” (i.e., a reduction in inflation without recession). The only question now is when it will arrive. The S&P 500 seems to have decided it’s already here.
But the stock market doesn’t choose presidents. Voters do, and polls continue to show they think the economy is in terrible shape. A Financial Times–Michigan Ross Nationwide Survey conducted November 2–7 is absolutely brutal on this point.
The idea is that with inflation, money today is worth more than tomorrow, with deflation it’s the opposite. So, in an inflationary regime, you’ll spend money before it loses value, either by buying things, or buying stocks AKA investing. In a deflationary regime, money gains value, so people keep it, nobody buys, nobody invests, and the economy starts shutting down.
Okay but I’m still gonna buy groceries if they’re cheaper because I need to eat
Sure, but you’ll buy them even if they’re not cheap, because you need to eat. But on a large enough scale, the effects are, well, large.
Technology gets cheaper and better every year. It’s inherently deflationary and yet people still buy computers, TVs, phones, etc.
Because new models come out constantly. If they didn’t, nobody would rush to buy. In fact even now the most common dillema is “Do I buy now, or wait for the next gen to come out?”
Alright, then what would people be waiting on to buy in a deflationary environment that they don’t wait for in an inflationary environment?