Fairly substantial price increase. I will admit a major draw of this small truck was the affordability. I think some trims are up as much as $2k. Wonder what kind of effect this will have on demand and the order banks.
2 points
The Lariat does have the Lux package now included. But you’re completely right. The appeal of this truck was its affordability. I think the interior was appropriate for the $20k price point but not sure it’s really meeting the $35k+ price point.
I suspect that once the initial flow of orders passes that the demand for the Maverick at this price point will crash. They’ll have to introduce rebates that bring the price back inline with expectations.
