3 points
Not just prices, but also convenience, adding up to a good value. I could subscribe to Netflix for a reasonable price and get most movies and shows without ads. That’s a good value
I’m not going to subscribe to many, nor am I going back to ads. If you don’t want my money, you won’t get it.
Of course the loophole is no contracts: this is how you get me to subscribe short term, then move on
