I think the FTC should crack down on deceptive advertising too.

No more saying your cheese when you’re not. No more “Wyngs” or other bullshit naming only designed to deceive.

But these are not the most pressing issues. Call your product whatever name you want, I just want to know exactly what’s in it.

I agree that calling something “cheese” when it’s “dehydrated oil shreds” or something is deceptive. Saw that today at Whole Foods. No, it’s not healthier; it just doesn’t have dairy.

Lack of dairy or gluten doesn’t make things healthier. Those ingredients aren’t replaced with air. They’re usually replaced with something that sounds disgusting. But food companies don’t want to put that on the package so they list what it doesn’t have.