The idea to decrease alcohol consumption is an incredibly recent development in human history.
Which started long before the 1950s. The temperance movement in the US started in the first half of the 19th century.
So relatively recent yeah, but not really relevant in this comment thread.
Didn’t alcohol use actually go up during temperance? I swear I read some studies on that. Like that was the reason it failed – alcohol use not only increased, but the alcohol that was available became more dangerous, so temperance was reversed and regulations on how it was made and licensing were instated.
You may be thinking of prohibition when alcohol was made illegal in the USA in the 1920s.