Searching for information on the International Court of Justice hearings yielded an Israel-sponsored ad calling the ongoing genocide hearing against it “meaningless.”


Israel is defending itself against allegations that its siege of Gaza is a genocide with Google search ads, in what appears to be a world first.

A Google search for the ongoing hearing against Israel at the International Court of Justice (ICJ) yielded an ad calling South Africa’s genocide case against it “meaningless” and linking to an Israeli government website for some users on Thursday. Motherboard viewed the ad, which appears above news coverage of the hearing being held in the Hague in the Netherlands. Google told Motherboard it reviewed the ad against its policies and did not take any action.

The ad was first noted on X when a user posted a screenshot of their Google search for “icj” which yielded a sponsored ad titled “Israel response to Hague ICJ” above the Google information panel for the ICJ. The ad includes subheadings of “October 7th: The Invasion” and “The North Border,” as well as survivor testimonies and resources.

Motherboard was not able to replicate the search using only the term “ICJ,” but was able to find the ad when searching “ICJ Israel.” The ad’s descriptive text reads in full, “SA’s claim is meaningless—the malicious blood libel advanced by South Africa seeks to slander the State of israel. South Africa’s claim lacks any factual or legal basis and renders meaningless.”

The ad links to the Israeli government website govextra.gov.il. The page lists information about Hamas’ Oct. 7 attack which killed 1,200 Israelis, and a video claims that “Israel is doing everything in its power to prevent harm to innocent civilians in Gaza and is acting according to international humanitarian law.”

read more: https://www.vice.com/en/article/m7b48q/israel-defends-itself-against-hague-genocide-allegations-with-google-ads

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33 points

That so called global superpower would rather invade the ICJ than recognise such a ruling. Let’s be real here.

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-26 points

Am not even going to dignify that nonsense with a response.

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24 points

Has the US ever respected an ICJ ruling against it?

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-19 points
  1. The US cannot purport to defy an ICJ ruling meant for Israel.
  2. The US cannot stop the other ratified nations from carrying out their sworn obligation to stop genocide under the international genocide convention.
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14 points
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-15 points

I think you are confusing the ICC with ICJ. Those are 2 different institutions.

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11 points
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https://en.wikipedia.org/wiki/American_Service-Members’_Protection_Act

You have some exciting learning to do! The above act, also known colloquially as the “Hague Invasion Act” gives the president power to use “all means necessary and appropriate to bring about the release of any U.S. or allied personnel being detained or imprisoned by, on behalf of, or at the request of the International Criminal Court”.

So it’s not nonsense to suggest the US would rather invade the ICJ than recognize such a ruling.

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-7 points

Hold on there, the ICJ is not a country you can invade!

And as I said earlier, ICC & ICJ are 2 different institutions.

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8 points
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-5 points
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