That’s what literally all social media sites do. It is far more profitable for people to be using your app than your mobile website. Apps make it much easier to harvest data and corral the user into the exact experience you want them to have (ads, suggestions, etc).

I know not many people here are going back to Reddit but just for a second, open your mobile browser, disable the add-ons if it’s firefox, and go look at Reddit currently. Within the last few weeks they have absolutely massacred it. Like, truly, it is astoundingly bad now. The original mobile redesign of the site was already terrible, but this new-new-mobile reddit is so painfully bad that the only conceivable reason for its existence is to get people to give up and use the app.