At some point in the last two years I completely stopped using Google search in browser and just use Google maps to find businesses or ddg for searches. Actual Google search just has too many sponsored or promotional links
I just searched local restaurants near me and tried to sort by distance and the first option was 800 miles away, the second was 600 miles away. It’s not just Google search getting worse.
Was over for me when I opt out out of some of their data tracking shit and they started captcha’ing me everytime I browsed there. Like wtf Google what are you anymore? Sounds dumb but them changing the banner every week was the start of the end.
Here’s the thing, Google has changed. Over time, they’ve restructured themselves, initially purposefully, but now they’re facing the consequences of that.
Google genuinely does still have amazing programmers and engineers.
The trouble is that their expertise is in crafting systems that harvest personal information; expertise in other areas has been left to rot because there’s no point in improving them.
Gmail is already entrenched, as is search, YouTube, maps, android, etc.
They aren’t going to attract a significant amount more customers, so their main avenue for continued growth has been to become better at harvesting and processing data.
For a while that was fine, but now that this expertise has been lost, Google can’t make good products. They don’t have the ability to do so, it’s not that they don’t want people to use their software and think “wow this is actually pretty great”, it’s that they genuinely can’t do it anymore. Not unless the product you want is a telemetry system, in which case I doubt you’ll find anybody that can do such a stellar job.
It’s a part of why Google starts then kills so many projects. They want to expand to collect more data, but they don’t have the ability to create good services anymore, so it just ends up being an advanced data collector with a sub-par app/website on top of it. The company just isn’t structured to make things in any other way.
Pretty soon the internet will be almost completely ruined. Within a few years. AI bots will have spammed everything. Searches and web pages will be entirely faked bs. Reddit and Lemmy will have enough ai Bots commenting and pushing agendas/products that no one will have a clue who’s a real person. Information that’s true will be almost impossible to verify online.
In short, if you think the web has gotten bad now, you ain’t seen nothin yet.
I agree with the sentiment, but lack of AI has not stopped SEO hacking in the past. Sure it will help them go farther, but there are already tons of garbage websites hacking the top 1-5 results of any search
In the past I remember it made using search engines less rewarding than using web directories, web rings, asking people on forums etc. That was slower, but gave you results (and acquaintances). While using search meant looking through dozens of pages of search results, mainly SEO.
I am more optimistic on that one. AI provides a pretty clear way out of this, since it allows you to automatically detect the bullshit. Meaning either the bullshit has to raise so much in quality that it is indistinguishable from good content, in which case it would not be bullshit anymore, or it will get filtered. AI can also transform bad websites into good ones, like a super-powered ReaderMode, AdBlock and more all rolled into one, so a lot of the “lets plaster everything with ads” will lose effectiveness.
The problem over the last decade was that Google completely lost interest in being a search engine, they are just an ad company and as long as search leads you to more ads, they are quite happy. So the user experience went down the toilet.
The real problem with AI is that it will remove the incentive for the authors. Content producers want to get paid, with AI you can just extract the information from an article without ever viewing the article or the ads around it.
They have already been trying to use ai to combat and identify ai in college and highschool papers. So far it’s been severely ineffective. AI has gotten pretty good at writing out a sentence or two that looks like it’s real. If ai improves enough I doubt they’ll be much of a way to identify it all.
I think it’s just a new world for spam.
At some point, probably soon, AI content will generate so much data it becomes untenable to store all the scraped data.
We’ll also reach a point where it becomes much more costly to parse the data for AI spam+trustworthiness+topics. If you need LLMs just to filter spam, that is a large step up in costs and infrastructure vs current methods.
When that happens what happens to search? The quality will have to degrade or the margins will drop off sharply.
