It seems to me to be a massive ad $ play. The place is flooded with brands and celebrities. Plus, Adam Mosseri stated that Threads isn’t trying for hard news or anything “angry.” It’s just a soft, bland spot to soak up more $$$
https://www.threads.net/t/CuZ3LjhNl0m/?igshid=MzRlODBiNWFlZA==
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