In terms of culture, in terms of actual people and their actual beliefs, we have actually changed very little in the last 50 years.
We’ve changed “very little” since the time of these ads? When there were still places in Europe where women couldn’t vote? When marry-yor-rapist laws were still common? In those years where we had the first female UK prime minister, the first female German chancellor, the first female US vice president and so on? Come on.
Sexual harassment is very much a problem in modern society, and way too many misogynists still exist, but to say that women are still “not people” and that we’re not moving forward in recent years is definitely an exaggeration. Women from 50 years ago probably wouldn’t believe it if you told them all the progress we’ve made in the meantime.
The dominant structure of the patriarchy has never changed. Women still earn less, disproportionately suffer sexual and physical violence, still face constant policing of our bodies, still face patriarchal attitudes in men and our friends and our families, were still expected to have children and marry men and we face prejudice and discrimination if we are unwed and have no children. This entire conversation has been principally about American power structures, but similar ones exist around the world. Women can’t even get safe health care in America. Women are legally not afforded the same rights as men in America, not that the legal system is the sole metric by which we measure inequality. We are still expected to be homemakers, still face sexual harassment in our homes in our workplaces in education and from our friends. We still get assaulted by men at staggeringly under reported rates. The ruling class is almost entirely men. The ruling class is almost entirely patriarchal. Rapists still barely suffer any punishment for their crimes, not even 10% of rapists ever see any kind of consequences for their actions.
You are vastly overestimating how much society has changed. 50 years ago we had no right to safe health care, and once again today we don’t. 50 years ago our mother’s were being beaten and sexually assaulted by their partners at sickening rates, and still we are today. 50 years ago women were paid less than men, and so we are today. I could go on. Nominally blatant hatred towards women is less tolerable in today’s media, but its still tolerated and present in a lot of it. Our actual lives, our actual experiences, our suffering at the hands of misogyny has changed very little from 50 years ago. I mentioned in another comment, but I briefly worked with kids at a youth center. And I can say with certainty that the trend isn’t even better with their generation. Systemic change was always required to solve systemic issues, and we have never even come close to systemic change with regards to misogyny. That would mean deconstructing one of the cornerstones of American society and culture, and you’ve seen how any attacks on American society or culture are perceived. Our concerns are always dismissed and our proposal for change always falls on deaf ears by those who see no problem with our suffering.
So just because crimes against women still occur we haven’t improved at all? It’s not an improvement until there is absolutely zero crimes being committed against women?
Again, you can’t expect that to happen in a century. Crimes against women have been taken much more seriously in recent years, hell, some of them weren’t even considered crimes 50 years ago. Prejudices and patriarchal attitude has also been getting less and less intense, as people, both male and female, realized they’re generally harmful to everyone. Things have gotten better, are getting better and hopefully will get even better as more and more “relics of the past” leave this world and newer generations take over.
When women are actively losing rights i don’t see how you could possibly think that inequality against women is getting better. You’re just dismissing change by saying women must continue to suffer the effects of misogyny until some undetermined point in the future when all will naturally resolve itself. Misogyny has existed in many forms throughout all of human history. Now is the time when women are able to best advocate for themselves. We are not equal and it has only improved in terms of the social acceptability of voicing outright hatred towards women. This is a good thing, and I’m not saying it isn’t. It is not enough. It is nowhere near enough. Women are so burdened by misogyny that we can never be equal unless we are actively counteracting misogyny wherever it exists.
The reality is inequality against women has not improved nearly as much as you seem to think. I am a woman, I have first hand experience of it. If you see the improvement of inequality against women as a good then I have no idea why were having this conversation. You should be able to completely understand the way women suffer systemic institutional violence and discrimination in a way that men as a class do not. We can never even scratch the surface of doing something about it if every time we talk about it we’re told that we are exaggerating and lying, or worse that we’re attacking men.
Misogyny which is a systemic issue requires systemic solutions. Simply making it socially unacceptable to outright advocate explicit violence and hatred against women does not address the many other ways that women suffer from misogyny. But this is all moot, as we don’t even legally have the same rights as of now. So it doesn’t matter, women are objectively suffering because of misogyny from even the state and it’s violence in much the same ways we are in the 1970s. In many ways today’s landscape looks even bleaker than it did then, with states and politicians actively taking away more women’s rights.