Years ago I was a paid Evernote user. The app kept displaying ads on startup trying to get me to pay even more for the “higher tier”. Right then and there I knew the company was dead.
Not only that, but they kept adding features and telling me about it. I was paying for their existing features, and yet half the time I would go to add a note and by the time I clicked through their “we did something you probably don’t care about” popups, I’d forget what I wanted to note.