Why are they so desperate to be liked by users?

I think either games with Denuvo sell worse, or it’s just the bad image that affects their ability to sell Denuvo to more publishers and developers.

Theres a subset of users who refuse to play a game with denuvo drm, but are okay with other milder forms of drm (e.g account based drm, or even other hardware based ones like Arxam)

Thr biggest offenders for hardware based ones are usually Denuvo and VMProtect