Imo they aren’t even trying, because it’s not that hard to make it better. Doesn’t even have to be a compromise. Most people just need a visible download button for the programs, that’s all.
If that’s a concern for the project maintainers, they should create a homepage for the project with download links.
Or make a shortcut/link in the readme to the newest release of the most popular OS’s.
A decent release page tends to contain all kinds of files for different OS, so ‘regular’ people who just want the .deb or .exe would likely become confused regardless.
There is, it’s literally right there on the home page of the project. You can either copy a URL and download it by cloning the git repo, or you can download the whole project as a zip file. Then you just have to compile it!
GitHub is for developers, not end users.