nuff said
With the way he’s running this, I’m a bit confused as to why he didn’t just buy Truth Social directly. Wouldn’t have cost him nearly as much.
He bought the users. Elon knows that people are lazy and will not change websites.
Twitter could have 200% more users, if no one want to show them ads, then ad spots will be dirt cheap. Printing 5 millions of 1cent ads vs 1 million of 10cents ads is not the same. Both on income and expenses…
That saw an overnight 50% drop in activity. People were kinda pissed to find out that Meta created them a Threads handle from their Facebook/Instagram and immediately deactivated their Threads accounts. I don’t know what it means, but I like it
Dude could have created his own Mastodon insrance for practically nothing. Is he somehow even dumber than Trump?
Let’s be honest Elon doesn’t care about Twitter.
He bought it with money he doesn’t have. He only increased in net worth since the takeover and has successfully done what he wanted to, destroy an organization he thought was problematic and now everyone gives even more data to Facebook.
Everyone of them won.
I think part of it is his own hubris through. His head is so far up his head by now that he though he knew better. It’s the same reason why Super Heavy destroyed itself on first launch. He thought he was smarter than his engineers and forced them to go without a proper launchpad.
I’m still convinced there is money coming in from an outside influence that is paying him to destroy Twitter, and I wouldn’t be surprised if the same thing is happening to Reddit as well
Simple. He didn’t shit-talk Truth Social in a legally binding way and then have his bluff called by people with enough financial resources to survive the lengthy court battle.
He probably experiences less personal financial loss from running Twitter into bankruptcy now that he has been forced to buy it. He even gets to use it as his personal ego-stroking machine in the meantime.
But he may have experienced significant personal loss had he decided to continue fucking around with the SEC (or was it one of the other agencies?), whom he had previously pissed off.
If you view his words and actions through the lens of what will make him the most money or lose him the least, his actions make sense. Add a significant dash of arrogant impulsive invincibility too. He’s comfortable telling us about Twitter’s financial problems because starving it gets rid of it and let’s him focus on his other vanity projects.
It’s not like they can send him to jail for being a bad manager. It’s not like he’s going to pay his bills. It’s not like he even used all of his own money to buy Twitter in the first place. What does it matter to him?
The biggest obstacle to spreading far-right propaganda has always been finding a platform.
Before the internet, when neonazis tried to shove racist leaflets into peoples pockets at punk gigs, they’d be immediately run out of the venue, despite “angry, dissaffected, young people” being exactly the kind of vulnerability they were looking for.
When the internet did come along, initially things weren’t much better. Sure, there were sites like Stormfront, but nobody went there. So instead they’d “raid” other forums to spread their shitty views, getting instantly banned because they hadn’t figured out how to be a Nazi with plausible deniability yet.
When they finally nailed that, it was a big moment for them.
Historically, mainstream media also never gave a fuck what the opinions of Nazis were. But the moment they rebranded to “alt-right”, the psycopathic, for-profit, neoliberal media companies saw a way to make some quick cash without having to openly admit they were functioning as a mouthpiece for people with swastika tattoos.
From there, the “mask on, hide your powerlevel” stategy was codified. 4chan and far-right Discord servers openly stategized about how to do it best, such as presenting their dogshit opinions as popular, moderate beliefs and blaming progressives for their asshole personalities.
By the time Charlottesville’s swastika-waving parade and domestic-terrorism-finale happened, it was too late. Key figures in the far-right funnel had settled into social media like bedbugs at a two-star hotel.
Whenever a platform tried to get rid of them, they’d slip away through cracks in the walls. They would get banned and create new accounts that were slightly toned down, searching for that sweet spot of “as far-right as we can get away with”. They’d move to another major platform (or somewhere else on the same platform), because there was no coordinated effort to remove them for good.
But despite the slow, uncordinated response from social media sites, it was starting to work, especially on Twitter. By the time you’d hidden how far-right you were, you could no longer spread your message. Nobody was fooled by the dog whistles, fake engagement and flowery misrepresentations of “freedom of speech” any more.
Intially, they tried their own mask-off Twitter with Truth Social (who conspiciously aren’t being sued by Musk for being a Twitter clone). But the numbers were dogshit. It had a fraction of the traffic and everybody there was already far-right. You could keep them frothy, but you couldn’t breed more of them.
So Musk bought Twitter. Ideally, he wanted to just hand one of the big three socials back to right-wing reactionaries ane extremists but he also has no problem just killing the platform.
The only thing that mattered was that the deplatforming stopped, before people realised that it works and makes sites 1000x better.
Thanks to Elon, there will never be another Arab Spring. Most of the money came from investors where that is a big plus. Elon invested a surprisingly small amount of his own money given the 44b total. Even a shattered Twitter will be a bigger soapbox than truth social. 6-8B of his own money, which he may have already extracted from twitter as a loan, is not a big deal to him.
Remember the 50% number is just what he was comfortable with publishing to the public
We have no reason to believe his public statistics
100% of the ads I see on Twitter today are dropshipping scams, while in the pre-musk era they were highly targeted to my job and interests to the point that if there wasn’t the “ad” tag I couldn’t distinguish that.
They can’t cost the same for the advertiser, a generic dropshipping scam that targets everyone must be cheap
Targeted ads are more expensive. They need to develop an algorithm for it and the advertiser gets possible higher turnover since it’s no longer random people.
Why would he tweet about his losses in the first place? I applaud his openness (/s) but I doubt any investors or advertisers will come running to a dying social networking.
Wait, the white supremacists and Nazis that he caters to aren’t making up the ad revenue? Well I’ll be!
- Your Google search result redirects to Twitter
- you click and open the link
- Twitter asks you to login to see the tweet.
- You close that tab and move on to next search result.
Best way to avoid traffic to your site, then complain about revenue loss from advertisements.
medium started doing the same shit, sometimes it has interesting articles I’d like to read, but then they started putting in behind registration so I just no longer open medium links.
If it’s something interesting I would really like to read, I put it through https://archive.ph first.
Perhaps. But a rather large issue arises when your content is generated primarily by users who wouldn’t want to pay for a service.
There is also the issue where if you are having to pay to get around interaction limits is it really free speech? Or just limited to those that can afford to pay?
He doesn’t really care about free speech. Just his opinions. (He is shadowbanning Ukrainian accounts btw)
- *changes URL to nitter.net*
It is working now though, the login restriction on the official Twitter website is still in place
Maybe… I don’t know, just throwing ideas out there… you shouldn’t have Musked all over Twitter nor fired its core developers? Again, just thinking out loud…
Not even just that… Alienates all potential leftwing/brand friendly advertiser’s through changes and being the spokesperson for the platform.
“We’re down 50% how could this have happened???” - Elon Musk
Dude needs to stfu, make an alt account. He has chosen to be the spokesperson for the platform. Spouting off conspiracies and controversial takes. You can’t be surprised nobody wants to associate with him.
He is a liability and a brand risk. Sure he can have his opinions but here is the problem…
He has chosen to be extremely public and force those opinions onto the average consumer feed due to his narcissistic tendencies and it is biting him in the ass.
No sympathy. He wanted free speech, (albeit it isn’t because he is okay as long as it doesn’t criticise him or his affiliates.) now he has his free speech platform but in the same way advertisers can chose not to engage with it.
