Going the Apple route of making products more confusing, nice.
Lots of companies are guilty of this. Nvidia and SSD manufacturers with their stealth downgrades under same product name and the entirety of the monitor space:
Reminds me of the ProZD skit on naming “Tales of” games.
The apple chips are very straightforward though?
M1, M2 for generation, and (nothing), Pro, Ultra, Max for level.
I want to buy a second hand iPad or MacBook. How am I meant to know which one is which gen?
The only product they have that is clear and somewhat easy for consumers is the iPhone.
Always irked me. Not even apple fanboys i know could tell which is which until they know the date of release.
You don’t intuitively know which quarter of which year which version of a different device with the same name is at a glance?
But why? It was easy and recognizable.
Harder to recognise makes it easier to up-sell crappier models to those not close enough to the detail. I was mulling over going AMD with the next laptop (which admittedly won’t be any time soon), this makes me lean more towards that idea.
AMD’s new naming scheme is also horrific
So it can confused buyers, and they buy a lower generation for a higher price
Was it though? Maybe to people like us, but not to my folks.
Personally, I‘d prefer some sort of naming convention that was like Apple’s. Generation number, then some sort of Good, Better, Best name tacked on the back.
That said, the words Apple picked for Good-Better-Best are kind of stupid and not as clear as the could be.
… well, that’s going to be incredibly confusing.
It’s because of Moore’s law. Unless Intel responds to AMD’s openSIL initiative to open the bootloader initialization API, it doesn’t matter what they do. The ability to finally run an entirely secure x86 computer hasn’t existed in 15 years since the i-core/ryzen series. OpenSIL means Intel doesn’t even exist any more IMO.
They are no longer hardware relevant. Marketing obscurity will only make it worse.
Okay but what I’m getting at is why does OpenSIL make them hardware irrelevant? I’m not a programmer, I don’t know why a firmware library matters at all in this case, can you explain that to me?
This is going to backfire really hard.
