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Automattic's Tumblr/ActivityPub integration reportedly shelved(notes.ghed.in)

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ghedin@lemmy.eco.br
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ryan@the.coolest.zone
17 points

Boo, uncool. Shouldn’t have announced it at all if it were that unfeasible.

I realize that letting people outside Tumblr read Tumblr posts means losing ad revenue on new users, but keeping Tumblrites on Tumblr and allowing them to bring in Mastodon/Lemmy/pixelfed posts would keep the existing users more glued to the platform (more ad revenue). I guess they’re gunning for new users primarily.

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The Doctor@beehaw.org
11 points

They are. They want growth (more users), not more engagement from current users.

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The Doctor@beehaw.org
14 points

Not really a surprise. They were gunning for new users with that announcement, not a new engineering project.

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sabreW4K3@lemmy.tf
9 points

We all predicted this but still it sucks. I actually resurrected my old Tumblr in the hope it would be a thing. Oh well, fuck it and them, I’ll just start a FireFish

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