Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
Is that the reason, or is it because it’s flavourless pisswater?
Only now did 'Muricans realise the product itself sucks due to that promo?
Why are “conservatives” so weak willed, and need to belong to a team?
InBev’s net income rose 4% to $5.4 billion, or 86 cents per share. That was ahead of the 84 cents Wall Street expected, according to FactSet.
Oh no, somehow revenue dropping 13.5% revenue is bad.
Americans realising it came out the tap the whole time
