Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.
This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.
This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.
Ya I’ll never stop using ad blockers, the internet is essentially unusable without them. Mine still work on youtube but if the day comes that they don’t I’ll just stop using it. We need some competition here, things have gotten increasingly anticonsumer and the companies have gotten too comfortable doing and charging whatever they want
The problem with any youtube competitor is that there is no way in hell they can cover the costs of the infrastructure required to host the same amount of videos youtube has and streaming them to the millions of users youtube serves daily.
How about a decentralized, federated service instead of hoping a major corporation tries to “save” us?
Honestly this feels like the only possible way to win against Youtube. Goal could be to just create standardized decentralized platform where number of different companies/organizations can host and serve their own content while still being searchable and accessible from single client application.
Major problem with Mastodon, Lemmy and Peertube is searching and browsing content from multiple instances is still difficult.
I don’t think even a decentralized service could hold a mass equal to youtube. That would require that either the owners of all instances pay from their own pockets with mostly no income to support it, or that every user paid up, which is not going to happen, at least not in a service like youtube.
That doesn’t address the issue of storage and compute power for streaming to the absurd amount of users.
There’s been attempts before and it all comes down to file transfer time and storage (because at the time the servers weren’t transcoding for streaming the file. Secondary issue of buy in, like what we see with niche communities staying on reddit instead of moving to the fediverse.
There already exist a number of projects out there like peertube. Take a look at how even the most popular instances are doing. It’s not well.
The closest thing was around a decade ago, the popcorntime or popcornflix or whatever it was called app/program that was just a nice front end for torrenting videos and watching them before they finished downloading. Each individual user was responsible for their own storage, network connection speed, and compute power to render the video for themselves. Each end user was also contributing back through helping others to download the file via standard torrenting p2p stuff.
So now you need a front end to host the magnet links to the files, and a robust set of seed servers so no video is ever truly lost. That still doesn’t cover a significant portion of youtube’s functionality like reccomendations, comments, allowing creators to edit/adjust videos after the fact.
Unlike reddit, youtube is technologically complicated and impressive. Hell, read up on some of the stuff Netflix has had to do to achieve reasonable streaming quality and speed on an insanely smaller curated library.
A decentralized federated solution is possible, but there’s a shit ton more that would have to go into this than just appealing to the concept.
It’s still just as expensive, you’re just adding administrative overhead.
You’d also spread the cost to more people, true, but who would operate a server for free (based on donations, but if it’s federated why should I pay for that one server?). Also, do you trust all those people to keep operating the storage for years to come? Or are you done with losing access to videos, because someone lost interest in running their instance?
Storage and bandwidth costs for video on demand are so incredibly high, I don’t think we’ll get a federated alternative to YouTube any time soon.
Two reasons:
- Because no one else occupied the same space in a meaningful way.
- Low interest rates meant they were able to get massive investments without the burden of profitability.
Now you’d need to distinguish yourself from YouTube in a meaningful way as well as provide a sustainable revenue model, such as advertising, in order to gain access to a similar amount of venture capital.
Youtube had a space devoid of competition. The next guy doesn’t. If the next guy wants to compete, they have to have all the features of Youtube or people will complain. Many of Youtube’s current features cost money and weren’t present when Youtube started.
The space is also more regulated now that Youtube exists, meaning the new guy has to follow regulations which normally costs money. When Youtube started, those regulations didn’t exist, because Youtube didn’t exist.
Youtube got big by building a city in an open field surrounded by nothing but open fields. The next guy has to build a city directly next to Youtube, follow all the same laws as Youtube, and ask you not to drive into Youtube.
The problem with any competitor is providing enough value to content producers to get them to make the move.
Eh, kinda. Tbh youtube didn’t use to be that way, it was just a place to upload your videos and search for other videos. Over time they grew it into a creator focused site much to the detriment of the quality of content imo. Like sure, creators are producing 4k videos with great lighting and yada yada yada, but they have to create so much content constantly that the videos favored by youtube’s algorithm are fairly soulless, low effort mass produced crap that looks shinier. Classic youtube was some dude with a heavy accent recording on a nokia potato a 25 second video that immediately showed you how to do exactly what you entered into the search bar.
One alternative that seems promising is Nebula. It only fills a small part of the role YouTube currently occupies, since it focuses on being a platform for high quality professional content creators to make unfiltered content for their audience, but it’s funding model seems to be much more honest, stable, and so far viable than an ad-supported platform or the other alternatives. I don’t think anything could realistically replace all facets of YouTube (and I think the internet might be healthier if it were a little bit less centrally-located). A self-sustaining, straight-forwardly funded platform like Nebule seems like the best path forward to me.
I think Floatplane has more future but I don’t use either of them so I can judge.
Lifetime licenses are weird.
So the answer is don’t. Let your clients help you. Like peer tube. If a video gets incredibly popular, then it will have lots of watchers at the same time. If it has lots of watchers at the same time, that means anybody who starts to watch it after those watchers have started will be downloading the video from the watchers and not from the server.
There never will be a YouTube competitor, it requires continuous investment from a multibillion dollar company.
I’ve used adblockers for like 15 years and I genuinely get disgusted when watching YouTube without it. There’s no way I’ll go back. I even do sponsorblock to remove in-video ads.
The unfortunate thing is that I’m willing to pay a reasonable price for a lot of content creators, just not via Google/YouTube.
A dollar per channel? I follow 104 content creators om YouTube through RSS. And many more if we count all the other platforms. I can’t afford that.
It’s a difficult situation for viewers, creators and providers. I don’t have an answer, but a stop-gap solution I’d be happy to see is like 480p max for adblockers, pay for HD+. That’s reasonable based on how much ad-dodgers impact YouTube from what I’ve gathered.
I cannot watch a video from start to finish anymore. Thanks youtube. Almost every video is filled with bs fluff to reach the 8 minute mark. It annoys me greatly. Maybe also because I am in the industry and I learned in school to not use meaningless shit in my videos.
I’ve not thought about them time markers in a long time. One that was kinda funny and bearable was Dave509’s twist.
"I need to reach a certain time limit on my videos, so for a few more minutes I’ll just sit here, nod and say “I agree” and “I understand”. Feel free to share whatever with me…
Sits in absolute silence for 30 seconds while staring at the camera
Yes, I agree."
But I have noticed I’ve gravitated to longer form videos, 30m+, for the last few years. I guess it has a lot to do with the fluff.
We shall from now on call such content creators “fluffers”.
The thing that gets me is how little creators actually get per individual ad view. Now, collectively, with tens of thousands and millions of views, they get a good bag. But my watchtimes of that minute worth of ads per video? Literally nothing. A fraction of a cent so small it doesn’t exist. I could watch a creator semi-regularly for like 2 years and my contribution to their income by watching ads would be in the single digits. I give them two bucks over Patreon or something just once and that’s worth as much as me giving up hours upon hours of my life watching ads. Now, I can’t afford to give literally everyone I watch more than once a dollar or two. But I give some money here and there to a couple I watch a lot. To make up for my using an adblocker.
Honestly, I’d probably get YouTube Premium if it wasn’t fucking Google behind it.
For static ads there will eventually be visual adblockers which detect ads not from their source but because they look like ads. (The mandated paid advertisement notice helps).
There is the utility that journalists use to capture YouTube video. A version that captured video content and then filtered ads visually would be unblockable.
I guess if you don’t use ad blockers you somehow get used to it. It’s like someone whose job is 100% outdoors vs. someone who works indoors and then has to do a day working outside. The person who is used to cold, wind, rain, scorching sun, etc. stops noticing, even though it takes a toll on them too.
Every once in a while I end up using a browser without ad blockers enabled and it’s incredible to me that some people live like that. It really is almost unusable. Things jump around as ads load in. Ads / videos pop over the content you’re trying to use. The useful part of a page might be 60% ads: ads along the sides and breaking up the text. And then there’s the bottom area of the page which is an endless scroll of “related content” ads.
That’s not a good analogy. It’s more like saying that whenever you go outdoors for a walk on the park or do grocery shopping, you have to give up 15 minutes of your time to “donate” blood to the rich.
Edit: I just finished reading your whole comment. Sorry friend. We’re on the same page.
No analogy is perfect. Yours gets at the reason for the ads – they want something from you and you have no chance to bargain or say no. Mine is more about how people can become accustomed to something that’s really unpleasant and after a while not really notice it.
My point is that to me (someone who blocks ads), trying to use the web without an ad blocker is extremely painful, and I find websites almost unusable. But, to someone who has never used an ad blocker, they’re used to the crap, and have developed some ‘immunity’ to the distracting images and work-arounds for the broken thing.
Anyhow, we’re on the same page. I just felt like explaining a bit better what I was getting at.
Antitrust laws are not enforced nearly as much as they should be, especially in tech.
If they start showing me this message, I’ll have no reasonable choice except to disable the ad blockers for YouTube. Sadly I’m embedded in the Google world with a gmail account and I use their photos service. I can’t risk losing access to those.
No doubt they’ll roll this anti ad block technology out to their other sites in the future and the internet will suddenly be a bleak, hideous place.
You can just use Piped. That way, your account data appears nowhere. Just a server querying Googles YouTube API.
for whatever reason, i’ve been having issues using Piped where videos just don’t buffer at all. Anyone else facing this? NewPipe on my phone works perfectly though
There’s alternatives for all of that, why are you stuck on Google? You could create a new email on a different site or host your own and there would be no differences between it and a gmail account. For photo services you could build a nas that has auto backup and never pay a penny again to Google. I understand they are pervasive in the modern world so it’s hard to escape but there’s always options.
for photos there is immich. they also have a guide to import photos from gphotos.
context: immich is a selfhosted app, with fully functional web view and app. the app can do background backups. there are ML jobs configurable on the server to search anything, and have faces of people aggregated.
I can move away from google but I have a lot of sites that I need to swap to using a different email address. Slowly working on it.
There is a few tampermonkey (extension) scripts that disable the message. This is the one I use;
https://greasyfork.org/en/scripts/478457-youtube-anti-anti-adblock
It’s taken me about 2 years to degoogle as much as I have. I’ve moved google photos to dropbox (soon NextCloud), gmail to fastmail, search to Kagi, music to Tidal, docs to NextCloud, and (most recently) youtube to Invidious/Freetube. None of it was particularly hard, though switching from gmail took ages. Still using android, but that’s next on the chopping block.
Stop using Google’s products and continue using adblockers. Don’t come back at me with excuses. Otherwise, don’t complain.
The real problem with any other video service is that YT has a HUGE advantage of WAY more content. I wish it weren’t that way but it is.
So they will continue to dominate until similar vast content can be created elsewhere.
The real problem with any other video service is that YT has a HUGE advantage of WAY more content.
PornHub: uh, hello?
Funny!
Boom chicka wow wow….…Hey baby. Let me show you how to torque your nuts deep down inside my motor…Guitar solo…rocket launch video…
It would be interesting if PornHub started paying people for non-porn content. Because of their high traffic I assume they might be able to compete with YT…someday. It would be fun for them to try.
i jumped the google ecosystem a few years back seeing this coming…
i hear a lot of ‘but i use googles x and googles y’. yep, and you will continue to have those chains on your wrists as long as you choose to have them there. everyone has the choice to start migrating to other email providers, other phone platforms, etc.
im not saying its easy, or something that can happen quickly… but lamenting the fact youre in up to your neck is no reason to give up. baby steps. make bob wiley proud.
I’ve ditched everything but android. Been thinking about swapping roms but not all the apps I need for work will works with MicroG. And going apple is, at best, a lateral move.
GrapheneOS has sandboxed Play Services which basically means they run just like a normal app on your device and you get to choose the permissions they get. My bank’s app works with it too (no GooglePay tho). It does require you to get a Google Pixel phone though, which might defeat the whole purpose for some.
The only active google services I do use are
- Android and Google Pixel (because fuck Apple lol)
- Google Play Store (I sometimes use F-Droid)
- YT
I replaced my email with my very own domain
I buy my own storage to host and backup at home.
What I have from cloud storage is by chance of having Office365 (mainly because Outlook is so much superior for email management. I tried EM-client. It was worse).
