Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.
This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.
This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.
Ya I’ll never stop using ad blockers, the internet is essentially unusable without them. Mine still work on youtube but if the day comes that they don’t I’ll just stop using it. We need some competition here, things have gotten increasingly anticonsumer and the companies have gotten too comfortable doing and charging whatever they want
The problem with any youtube competitor is that there is no way in hell they can cover the costs of the infrastructure required to host the same amount of videos youtube has and streaming them to the millions of users youtube serves daily.
How about a decentralized, federated service instead of hoping a major corporation tries to “save” us?
I don’t think even a decentralized service could hold a mass equal to youtube. That would require that either the owners of all instances pay from their own pockets with mostly no income to support it, or that every user paid up, which is not going to happen, at least not in a service like youtube.
That doesn’t address the issue of storage and compute power for streaming to the absurd amount of users.
There’s been attempts before and it all comes down to file transfer time and storage (because at the time the servers weren’t transcoding for streaming the file. Secondary issue of buy in, like what we see with niche communities staying on reddit instead of moving to the fediverse.
There already exist a number of projects out there like peertube. Take a look at how even the most popular instances are doing. It’s not well.
The closest thing was around a decade ago, the popcorntime or popcornflix or whatever it was called app/program that was just a nice front end for torrenting videos and watching them before they finished downloading. Each individual user was responsible for their own storage, network connection speed, and compute power to render the video for themselves. Each end user was also contributing back through helping others to download the file via standard torrenting p2p stuff.
So now you need a front end to host the magnet links to the files, and a robust set of seed servers so no video is ever truly lost. That still doesn’t cover a significant portion of youtube’s functionality like reccomendations, comments, allowing creators to edit/adjust videos after the fact.
Unlike reddit, youtube is technologically complicated and impressive. Hell, read up on some of the stuff Netflix has had to do to achieve reasonable streaming quality and speed on an insanely smaller curated library.
A decentralized federated solution is possible, but there’s a shit ton more that would have to go into this than just appealing to the concept.
It’s still just as expensive, you’re just adding administrative overhead.
You’d also spread the cost to more people, true, but who would operate a server for free (based on donations, but if it’s federated why should I pay for that one server?). Also, do you trust all those people to keep operating the storage for years to come? Or are you done with losing access to videos, because someone lost interest in running their instance?
Storage and bandwidth costs for video on demand are so incredibly high, I don’t think we’ll get a federated alternative to YouTube any time soon.
Honestly this feels like the only possible way to win against Youtube. Goal could be to just create standardized decentralized platform where number of different companies/organizations can host and serve their own content while still being searchable and accessible from single client application.
Major problem with Mastodon, Lemmy and Peertube is searching and browsing content from multiple instances is still difficult.
One alternative that seems promising is Nebula. It only fills a small part of the role YouTube currently occupies, since it focuses on being a platform for high quality professional content creators to make unfiltered content for their audience, but it’s funding model seems to be much more honest, stable, and so far viable than an ad-supported platform or the other alternatives. I don’t think anything could realistically replace all facets of YouTube (and I think the internet might be healthier if it were a little bit less centrally-located). A self-sustaining, straight-forwardly funded platform like Nebule seems like the best path forward to me.
I think Floatplane has more future but I don’t use either of them so I can judge.
Lifetime licenses are weird.
So the answer is don’t. Let your clients help you. Like peer tube. If a video gets incredibly popular, then it will have lots of watchers at the same time. If it has lots of watchers at the same time, that means anybody who starts to watch it after those watchers have started will be downloading the video from the watchers and not from the server.
The problem with any competitor is providing enough value to content producers to get them to make the move.
Eh, kinda. Tbh youtube didn’t use to be that way, it was just a place to upload your videos and search for other videos. Over time they grew it into a creator focused site much to the detriment of the quality of content imo. Like sure, creators are producing 4k videos with great lighting and yada yada yada, but they have to create so much content constantly that the videos favored by youtube’s algorithm are fairly soulless, low effort mass produced crap that looks shinier. Classic youtube was some dude with a heavy accent recording on a nokia potato a 25 second video that immediately showed you how to do exactly what you entered into the search bar.
Youtube had a space devoid of competition. The next guy doesn’t. If the next guy wants to compete, they have to have all the features of Youtube or people will complain. Many of Youtube’s current features cost money and weren’t present when Youtube started.
The space is also more regulated now that Youtube exists, meaning the new guy has to follow regulations which normally costs money. When Youtube started, those regulations didn’t exist, because Youtube didn’t exist.
Youtube got big by building a city in an open field surrounded by nothing but open fields. The next guy has to build a city directly next to Youtube, follow all the same laws as Youtube, and ask you not to drive into Youtube.
Two reasons:
- Because no one else occupied the same space in a meaningful way.
- Low interest rates meant they were able to get massive investments without the burden of profitability.
Now you’d need to distinguish yourself from YouTube in a meaningful way as well as provide a sustainable revenue model, such as advertising, in order to gain access to a similar amount of venture capital.
I’ve used adblockers for like 15 years and I genuinely get disgusted when watching YouTube without it. There’s no way I’ll go back. I even do sponsorblock to remove in-video ads.
The unfortunate thing is that I’m willing to pay a reasonable price for a lot of content creators, just not via Google/YouTube.
A dollar per channel? I follow 104 content creators om YouTube through RSS. And many more if we count all the other platforms. I can’t afford that.
It’s a difficult situation for viewers, creators and providers. I don’t have an answer, but a stop-gap solution I’d be happy to see is like 480p max for adblockers, pay for HD+. That’s reasonable based on how much ad-dodgers impact YouTube from what I’ve gathered.
I cannot watch a video from start to finish anymore. Thanks youtube. Almost every video is filled with bs fluff to reach the 8 minute mark. It annoys me greatly. Maybe also because I am in the industry and I learned in school to not use meaningless shit in my videos.
I’ve not thought about them time markers in a long time. One that was kinda funny and bearable was Dave509’s twist.
"I need to reach a certain time limit on my videos, so for a few more minutes I’ll just sit here, nod and say “I agree” and “I understand”. Feel free to share whatever with me…
Sits in absolute silence for 30 seconds while staring at the camera
Yes, I agree."
But I have noticed I’ve gravitated to longer form videos, 30m+, for the last few years. I guess it has a lot to do with the fluff.
We shall from now on call such content creators “fluffers”.
The thing that gets me is how little creators actually get per individual ad view. Now, collectively, with tens of thousands and millions of views, they get a good bag. But my watchtimes of that minute worth of ads per video? Literally nothing. A fraction of a cent so small it doesn’t exist. I could watch a creator semi-regularly for like 2 years and my contribution to their income by watching ads would be in the single digits. I give them two bucks over Patreon or something just once and that’s worth as much as me giving up hours upon hours of my life watching ads. Now, I can’t afford to give literally everyone I watch more than once a dollar or two. But I give some money here and there to a couple I watch a lot. To make up for my using an adblocker.
Honestly, I’d probably get YouTube Premium if it wasn’t fucking Google behind it.
I guess if you don’t use ad blockers you somehow get used to it. It’s like someone whose job is 100% outdoors vs. someone who works indoors and then has to do a day working outside. The person who is used to cold, wind, rain, scorching sun, etc. stops noticing, even though it takes a toll on them too.
Every once in a while I end up using a browser without ad blockers enabled and it’s incredible to me that some people live like that. It really is almost unusable. Things jump around as ads load in. Ads / videos pop over the content you’re trying to use. The useful part of a page might be 60% ads: ads along the sides and breaking up the text. And then there’s the bottom area of the page which is an endless scroll of “related content” ads.
That’s not a good analogy. It’s more like saying that whenever you go outdoors for a walk on the park or do grocery shopping, you have to give up 15 minutes of your time to “donate” blood to the rich.
Edit: I just finished reading your whole comment. Sorry friend. We’re on the same page.
No analogy is perfect. Yours gets at the reason for the ads – they want something from you and you have no chance to bargain or say no. Mine is more about how people can become accustomed to something that’s really unpleasant and after a while not really notice it.
My point is that to me (someone who blocks ads), trying to use the web without an ad blocker is extremely painful, and I find websites almost unusable. But, to someone who has never used an ad blocker, they’re used to the crap, and have developed some ‘immunity’ to the distracting images and work-arounds for the broken thing.
Anyhow, we’re on the same page. I just felt like explaining a bit better what I was getting at.
There never will be a YouTube competitor, it requires continuous investment from a multibillion dollar company.
For static ads there will eventually be visual adblockers which detect ads not from their source but because they look like ads. (The mandated paid advertisement notice helps).
There is the utility that journalists use to capture YouTube video. A version that captured video content and then filtered ads visually would be unblockable.
To anyone using Chrome and complaining about Google having too much control: shut the fuck up. You’re part of the problem.
I love Librewolf, I just can’t work for hours using a browser that has dark mode disabled in order to preserve its privacy features.
Because the dark mode that’s built into Firefox and other browsers sends requests to websites that can identify you. If you want dark mode on Librewolf, do as the devs recommend and get Dark Reader, as that’s clientside and doesn’t identify you, and works with pretty much every website, including ones that don’t offer a dark version.
I use regular Firefox, and I have the default dark mode disabled and Dark Reader installed. I don’t need to ask permission from websites to use dark mode any more than I need to ask Google for permission to block their ads.
Imo this extends to chromium too. Google owns the source code and can pull it whenever they want. Sure, chromium browsers might be able to putter along for a little bit, but my understanding is that the reason why we’re now at Chrome/Chromium vs Firefox vs Safari is because Google shits out so many new “”“standards”“” and “features” that you need a large team to keep up. It’s supposedly why browsers like Opera switched to using chromium instead of trying to maintain their own source code.
This is a feature, not a bug.
Antitrust laws are not enforced nearly as much as they should be, especially in tech.
Stop using Google’s products and continue using adblockers. Don’t come back at me with excuses. Otherwise, don’t complain.
The real problem with any other video service is that YT has a HUGE advantage of WAY more content. I wish it weren’t that way but it is.
So they will continue to dominate until similar vast content can be created elsewhere.
The real problem with any other video service is that YT has a HUGE advantage of WAY more content.
PornHub: uh, hello?
Funny!
Boom chicka wow wow….…Hey baby. Let me show you how to torque your nuts deep down inside my motor…Guitar solo…rocket launch video…
It would be interesting if PornHub started paying people for non-porn content. Because of their high traffic I assume they might be able to compete with YT…someday. It would be fun for them to try.
Google only has power as we the people give it to them but using their services. Same with Reddit’s power and such. Not the people here as we have unfortunately unplugged, but admittedly, all the decentralized services have significantly less content and variety of content. We need more people to join us, but they seem happy to support the centralized services they hate.
The problem with youtube in particular is there is no way to build an alternative that’s as good as YouTube (ignoring all the bad bits they’ve added). PeerTube is nice to have around, but it’s not as fast and doesn’t have all the content as youtube. There’s also Nebula, which is alright. It’s not free and doesn’t have as much content, but it’s usually a higher quality.
You’re obviously right. But it’s funny to me; I find it easy to imagine a world where staying independent and hosting your own stuff was seen as cooler. Instead of YouTube and Google Buzz, we ran RSS clients akin to Outlook and Thunderbird. They torrent and seed media we’re subscribed to while we’re at work or class. It’s saved on a home server. We walk in and simply toss it up on our desktop or TV. (Or maybe a mobile client streams from your home server over the Internet or over your home Wi-Fi if you’re at home )
And if you visited the website instead of YouTube’s recommendations, The creator just adds a few RSS feeds on the backend to pull thumbnails from, of other creators’ sites they enjoy.
Crazy how easy it is to daydream though, when I’m not the one putting the work in.
The problem with youtube in particular is there is no way to build an alternative that’s as good as YouTube
as good
I mean, assuming that’s exactly what people wan, “exactly youtube but cheaper”, then yeah it’s an impossible and thankless task to even try something of that scale. Instead it’s better to think of building youtube alternatives that are focused on one or two parameters that allow organizational optimizations. For example, much of the issue that people complain about is the storage, but a YT-alt that dedicates to eg.: archivism of old TV shows, that scan at best at 480p or 360p, wouldn’t need to spend that much in storage compared to a service that is trying to serve 4K UHD 120fps Subwoofer Surround; that combined with the topical focus suddenly makes it much more scaleable and approachable.
I’m always a bit shocked the worlds governments don’t start offering free email/hosting to their citizens. It’d give them a cheap way to surveil that was “opt-in” (but would probably catch a lot of dumb people) and everyone would have a “verified” email for official stuff too. It seems like a good investment to me.
I’m also curious why people pretend it doesn’t exist when they say “there is no other video uploading platform like youtube”
I’m okay with the less amount of content. Frankly, I mindlessly spent hours scrolling through “content” on reddit, and feeling no satisfaction. At least the content here is more relevant.
More people would mean more memes and rage bait. No thanks.
You just need to curate your feed like anywhere else. Who can really stand the main page of reddit or yt or anything really?
Reddit made it so hard to use on mobile that I only check it on the weekend on my pc.
I mean subreddits like Oculus and Virtual Reality and I am sure many other niches are missing on Lemmy or very quiet.
The problem is the network effect. It’s hard to switch from YT if all your favorite channels and creators are there, but it’s also hard for them to switch if all the users are using YT. And because it’s many different people we cannot coordinate a simultaneous transition either.
