Apple wants to claim depictions of actual apples.
Would be funny if they can successfully counter-sue apple to stop using their logo
It isn’t even their logo, they are trying to copyright images of apples.
“We have a hard time understanding this, because it’s not like they’re trying to protect their bitten apple,” Fruit Union Suisse director Jimmy Mariéthoz was quoted as saying by the outlet. “Their objective here is really to own the rights to an actual apple, which, for us, is something that is really almost universal… that should be free for everyone to use.”
I think they tried to trademark it, like intel tried to trademark the number 86.
This reminds me of the Big Mac decision. I can’t remember where but there was a burger place that had a Big Mac burger but the name was not a copy of the McDonalds one, it was iirc because the owner’s name was Mac. Anyway, they lost the case and therefore lost copyright protection on Big Mac, so Hungry Jacks/Burger King started renaming all their burgers to something something big Mac, just to mess with them. Maybe Apple will bite of more than they can chew and end up losing protection for the Apple logo or similar things.
McDonald’s is notorious for suing any food-related company with a name starting with Mc or Mac, for trademark infringement. McDonald’s lost to McNally’s, a steakhouse in California, but I have to assume they’ve won enough to persist the policy.
Although in the 2010s it was observed that copyright lawyers on retainer to movie studios and record companies were over-eager to report infringement to media platforms even when it was obviously unintentional and not useful for piracy (e.g. dancing baby videos.) And Disney has a long wretched tradition of suing daycare places for wall murals long before the internet.
So this might be a matter of retained legal teams keeping themselves busy with overvigilence, since overenforcement makes such companies look like abusive dicks who deserve to be pirated (or worse, deserve to be not pirated).
Leave it to “Android Authority” to throw a shit fit over a nothing story. Apple lost this application in 2017, and will almost certainly lose this appeal filed in April. Yes, it’s silly, but this article makes it sound like Apple is committing some sort of unspeakable crime, which it isn’t.
Calm down, everyone.
The crime that these corporations are committing is robbing the public of it’s own iconography, or trying to anyway.
hahahahahaha, hilarious.
first of all, this isn’t a crime. second, nothing has happened yet-- and, even if the Swiss government rules in favor of Apple, they would be the ones to blame for allowing it. All Apple did was ask. Finally, that other company’s logo does not belong to the public-- it belongs to that other company.
hahahahahaha, hilarious.
It’s fine that you disagree, but can you at least try to not be condescending.
Important not from that article:
It’s not the first time we’ve seen big tech companies attempt to trademark common terms or goods. However, a study by the Tech Transparency Project found that Apple filed more trademark oppositions over a three-year period than Amazon, Google, Microsoft, and Facebook combined.
If you think trademarking of common terms is a bad thing at all, apple seems to be the worst among big tech firms.
P.S. this “Android Authority” article put apple in the correct light in my opinion after reading it, and I use a lot of Apple products.
this whole argument is preposterous on its face to blame apple for anything when the problem is the laws which allow it. where’s the outrage for the swiss apple company with their trademarked apple logo? nowhere.
you hate apple, and that’s the source of the outrage and why you blame them rather than the courts and legislatures for their crappy IP laws.
By this logic, if there’s a law somewhere that unintentionally allows them to crush orphans, they aren’t malicious to do so.
Apple and other corporations lobby for this kind of crappy IP law, so they can sue people.
Apple expanded into this market recently and are pretending to be the incumbent apple themed brand in that space in the whole world.
Apple is forcing another company and the tax payers to waste time and money because they think they own the entire world. They should be barred from using the courts for any intellectual property matter because they keep abusing it.
Apple is doing no such thing. What they are doing is pursuing their rights under Swiss law, and if you have a problem with that, take it up with the Swiss government for writing their IP laws the way they have and with the Swiss courts for not dismissing their appeal out-of-hand.
It’s peak entitlement to call something “abuse” simply because of your grudge against apple for doing something you happen not to like.
The article tries to push the narrative that Apple is going after small family farms too, I doubt Apple even knows the farm exists. Not to mention under Swiss and basically every other trademark law they aren’t even allowed to trademark apples in general, it only grants its owner exclusive rights within a specific class of goods or services.
The article is total ragebait.
Except if it’s trying, then it is trying to commit a crime. If they lost, they lost. But, they’re back to try and steal it again.
You obviously don’t understand the definition of the word “crime“. Causing you personal offense isn’t a “crime,” lol.
It shows the intent of the company and the lack of morals. They are assholes. It’s that simple.
Can companies just fuck off with this. Monster energy does the same thing. Also fuck Apple.
