Most of the 100 million people who signed up for Threads stopped using it::“We’re seeing more people coming back daily than I’d expected,” Zuckerberg said.
So we’re gonna sit here and pretend that there weren’t automatic sign-ups for Instagram users? They got signed up without choice. Facebook did that.
Edit: I was wrong! I remember reading about this early on, but I think I read misinformation. Sorry about that.
It wasn’t automatic. Not sure where you got that idea. But you had to get the app and then sign in using your Instagram account to set up the thread profile. They had “shadow copies” of your Instagram profiles on threads so for example you could sub to someone’s profile and when they’d join threads you’d get their activities. But no it wasn’t automatic.
Upvoted for your edit. Publicly admitting you’re wrong has become too rare.
This is the key. There certainly were NOT 100mm people that signed up of their own accord.
To add further context to the corrections this comment has already received, there are 1.6 billion (with a B) Instagram users. Far more than 100 million.
It’s severe lack of features was its downfall. I signed up and my feed was full of random celebs with no way to filter it to people you follow (apparently they added this recently). But the main issue NO FCKING SEARCH, you can only search for accounts nothing else. Discoverability if you are not a famous person is basically 0. No hashtags so no discussion of specific trends or topics. No Trends in general.
This was my biggest driver as well, I liked the platform but it lacked features and I too hate being flooded with people I don’t know on my feed.
They are going to continue to bleed users because of lack of features.
They’re going to add features. It’s typical for software development nowadays.
You get out on the market early just to be there (or to exploit a favorable moment like feeding on Twitter’s carcass), then add features later.
It works, too. People will grumble but at least they have something to grumble about right now. It beats a perfect service at an unspecified date later.
That’s okay, it’s still sending all your data to Meta, and that’s the important thing.
FOMO was the big driver here. Once they saw Threads sucked, the peaced out.
I’d say seeing content from random accounts that I don’t follow would be part of that.
This is literally just what happens with new tech, nobody expects even 50% retention from when it’s new and hot.
Remember that time when literally any new Google product would crash at release and then would be a desert one month after launch?
