Funny how everytime a big corp says, no we are definitely not doing x, that everyone knows, ok so they are gonna do x
A Wendy’s spokesperson told Fox Business on Monday that the chain will begin testing digital menu boards in 2025 that will utilize dynamic pricing and artificial intelligence-enabled menu changes and “suggestive selling based on factors such as weather.”
That’s not better…
Snow day, go to Wendy’s and now chili is $30.00. Hot summer day? One small frosty for only 99.99! Can’t wait.
I believe suggestive selling based on the weather would not be price related but means they would dynamically update their displays to highlight specific menu items.
i guarantee this is a lie
This whole damn thing seems like a marketing stunt from Wendy’s for PR.
I know sometimes corpos will focus group / workshop ideas by just putting an announcement out and seeing how it goes, seems like usually for something negative. If it doesn’t explode on social, then you’re safe to proceed. It’s a risky strat, though, because sometimes it goes bad, like really bad and you catch a bunch of really awful PR and become known as being the burger joint that day trades the dollar menu.
What’s funny is Wendy’s could lure customers to come purchase items when demand is low by offering prices at that time, but we all know the dynamic pricing will only go above the current prices, never below.