Edit: I misread the post to be 28% CTR, you can ignore my comment.
There’s absolutely no fucking way CTR for those is 28%.
I do not believe that.
Posts don’t even have a CTR that high, that would mean the average user goes no further than 4 ads before clicking one.
Now I wish I bought some stock so I could get in on a shareholder lawsuit about them cooking the books on this shit.
Edit: for context, it’s 0.9% on FB, 1.9% on Google.
What’s more likely, someone at reddit fucked up an analysis, or these ads are 14x better than Google or 31x better than FB?
I replied to you you elsewhere in this thread, but they never claimed to be getting 28% CTR. They only claimed that this format performs 28% better than alternatives.
If a different ad format was getting 1% CTR, then a 28% improvement is still only a total 1.28% CTR.
I mean, generally I’m all for shitting on reddit, but there’s also a third option: Reader’s not understanding what 28% better than other ad types means.
Improved by 28%, not at 28%.
That would be some awful idiocracy type of future and we’re not there… yet.
What’s more likely, someone at reddit fucked up an analysis, or these ads are 14x better than Google or 31x better than FB?
What’s most likely is that you misread or misinterpreted what was stated. It says the new format outperforms other types of ads by 28%, not that they get 28% CTR.
Organic advertisements that look similar to user posts on reddit? How could they do such a thing?
Anyway, fellow lemmings, for no apparent reason, Today I Learned that Academy Award and Golden Globe nominated movie, “Barbie”, is now available on Blu-ray and select streaming services.
All I know is, they pay me every time I say it. Brought to you by Carl’s Jr.
The subreddit /r/hailcorporate has existed for ages pointing this out. Shills have been around since forever and buying upvotes is trivial.
[Authorized by the mods] I’ll be giving away 2 sets of these cool gamer keyboard and mouse with neon lights that I just happen to like and have no affiliation whatsoever with the company at all
45k upvotes #1 on r/all
Very natural
Honestly the fact that reddit has still not figured out how to profit off of organic ads blows my mind and helps highlight their leadership incompetency. Companies have been doing this for free on reddit for so long.
We’re laughing over here at Lemmy.
Look, Reddit users! I have access to a frontend API. OoooooOooooo. We’re partying like it’s 2012 again.
What’s “reddit”?
People who still are there kinda deserves it.
