Although the spectacle of influencers flaunting their affluence has long been a staple of social media, there are signs that audiences are growing tired of it. Experts say “influencer fatigue” is wearing on young people who crave authenticity as inflation rises and achieving a stable livelihood becomes increasingly difficult.
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According to data from a YPulse study shared with Yahoo News, 45% of people between the ages of 13 and 22 say influencers just don’t have the same power that they used to. About 53% said they were more likely to trust recommendations from regular people online whom they don’t know rather than creators with large followings.
Influencer marketing once offered an alternative to typical celebrity marketing. Celebrities appeal to us as salespeople because of the psychological phenomenon known as the halo effect. If someone is talented or beautiful, we assume they are highly qualified in other ways as well, which boosts sales. Influencers, who are powerful but not conventionally famous, offered a more relatable and accessible alternative. They’re far enough removed from celebrities that we can relate to them — until we can’t.
Influencer = self employed advertiser. Being a fan of an influencer is like being a fan of the insurance gecko.
I wouldn’t be surprised if a Rule 34 erotica exists starring the Geico Gecko and Flo.
What do y’all call people that make video essays or make funny skits but make money if ads? I thought most of us understood the game and weren’t hating the players as much
Entertainers. An influencer is an evolution of the model, someone who exists to hang a branded product on and make rubes want to imitate them, not someone that provides entertainment.
Entertainers. That is a job. I had a dance teacher who taught dance, danced professionally, did singing telegram deliveries, dressed in costume for historical tours at old places, she was just an all around entertainer, that was her job.
Influencer is different, as I understand it, that is more like the content itself is advertising. Like a social media department at a company might hire them. I guess that is also a job, but most people don’t want to watch a ten or twenty minute ad.
Fair enough. Thanks for explaining. To me, it seems like influencer is used to put down anyone that makes money from yt, insta, tt, etc.
That’s almost all the content/format I watch. So it’s weird to think people just don’t care if they get paid because they depend on ad revenue.
Do you consider twitch streamers influencers or entertainers? I don’t watch many but I’d assume they’re worse in your mind when some have a gaming chair they’re promoting and/or they were directly sponsored by the game they’re playing.
Video essayists. I watch them exclusively on YT and it is very important to me that they stick to their area of expertise and don’t include shady sponsorships. I think the video essayist is a very small portion of youtuber that make enough money to get by. Low quality stuff is far more effective at gaming the algorithm.
So the kids need a more realistic representation of adulthood?
My time as a homeowner who barely scrapes by is here.
We’ll go full circle back to the days of yore when home improvement HGTV wasn’t also bundled with an irl soap opera.
Well us old people were already tired of them when they first showed up. shakes cane
I distinctly remember a show called Lifestyles of The Rich and Famous, though I couldn’t tell you what celebs were featured. Then MTV had Cribs in the '90s. Influencers are basically just the modern version of those shows, aren’t they?
Influences back then were just called Celebrity Endorsements. Or did you think Robert Rockwell wasn’t getting paid?
Some unsolicited advice
- Don’t trust anyone trying to make a living off of selling you anything, even something less tangible like a lifestyle.
- If you have extra income after living expenses, set a little aside for personal enjoyment and save/invest the rest. The future is uncertain.
- If you want to travel to far flung destinations and have the means to do so, consider skipping the resort experience. You’ll spend much less especially in developing countries and have a more authentic (relatively speaking), and rewarding experience.
Edit: Formatting.
In the 70s and 80s, if a fast talking guy with sunglasses and slicked back hair and in a checkered suit wanted to talk to you about the latest greatest thing … you knew they were selling something shitty.
Today we call those people influencers.
They were a trend back then, they’re a trend now and will die out when the next trend starts … probably brain implanted advertising inside your dreams or something like that.
It’s something that every generations grown up with …
Some babe’s talking real loud
Talking all about the new crowd
Try and tell me of an old dream
A new version of the old scene
- Ragdoll … by Aerosmith … in 1987
The last point has to come with a huge caveat. Some of those developing countries are pretty unsafe outside of resorts without a guide or a local that knows where you should and shouldn’t go.
There’s certainly more dangers and risk and that’s important to be mindful of, but I don’t agree that it should be limited to having to have a local or a guide.
Some more unsolicited advice to that end.
- There are some places it’s not advisable to go. Perhaps due to conflict or civil unrest.
- There’s more risk if there’s a common cultural bias against you (nationality, ethnicity, religion, gender identity, sexual preferences, etc).
- Research if and what tourist targeted crimes are common ar your destination, as well as scams.
- Affluent areas tend to be safer. And still very affordable, comparatively.
- Don’t carry a lot of valuables. Enough cash for whatever your outing is. I also recommend keeping a travel specific debit card with no international fees and keeping a small balance on it and carry that around. A low limit credit card could also work.
- Let people back home know where you are and check in. If your country has a consulate there, keep that info handy.
- Risks for being a target are higher for women because the world is awful like that.
I know that’s seems like a lot, but it really boils down to being mindful, aware, and prepared.
Edit: split out conflicts and biases and removed a mansplainy bit.
That’s because the algorithm has grown recursive and shoves the same mainstream shit down everybody’s throat on repeat. Cake is cool but imagine never being allowed to eat anything other than cake.
