I have never seen this before. Usually once I click my preferences the screen just goes away. What’s the difference between those websites and this one?
I would suspect this is an intentional dark pattern. They’re probably hoping most people will get tired of waiting and click cancel, which sets it back to the default of allowing all cookies.
That’s it imo. “a few minutes” to process is silly. That cancel button is huge too.
Well, optimistically I’d say shitty web stuff, in the current climate I postulate also a little time-out for you to properly hit cancel out of frustration.
Data is so valuable to companies. I’m pretty sure this is just a way to get people to rage quit/hit cancel.
That being said, it might not be Rold Gold’s fault. They might just contract out for this service. I swear I’ve seen that processing pop up before and I don’t think I’ve been to Rold Gold’s website, which makes me think it’s a service from a third party
Unfortunately, it’s definitively an instance of intentional design. This whole consent dialog thing became a booming “consent management platform” industry. Many of them advertise better acceptance rates than the competition, or used to but have removed those claims in more recent times now that the big GDPR boom is over.
This particular dialog is TrustArc, who are infamous. At one point they defended it with a “well, we gotta retry if it fails to make sure your preference is expected, and we can’t know if your adblocker is causing it to fail or if it’s just a fluke”, which is one of those things where they say something that’s not totally wrong but you know they’re lying through their teeth.
Probably a fake progress ui.
I suspect it completes almost instantly if you agree to it tho ?