This is an advertisement packaged as “news”
On the one hand, I agree with you. On the other hand, paying less for groceries in this climate kind of is news.
An Aldi opened up near me 2 months ago and I’m exclusively shopping there now because it’s cheaper than the other local grocery stores. Just wanted to share the news with others who may be looking to save some money on groceries.
Growing up in a small town in the South it was kind of crazy when Aldi and Lidl set up nearby. Not only are the prices so much better on nearly everything but in general the quality of the products was much better than at existing local grocery stores.
The only thing is they’re (especially Aldi) missing a few things that either someone in my household is fussy about the brand or sometimes some regional things. Like you’re not going to find some of the particular ingredients you might want when cooking soul food.
While I’m absolutely stoked that I can finally buy gruyere in Kansas thanks to Aldi, I do agree that sometimes they just don’t have the specific things. Fortunately there’s a Thai grocery and a tortillaria down the road from mine, between the 3 I haven’t needed to even consider Walmart for food.
Combo of Aldi’s and a local store got me through college. Got cheap as fuck meat (bless $3/lbs ground pork) at the local store, everything else at Aldi’s
Dude, even as an adult, my meal planning is walking into the store and seeing what’s on sale and going from there.
My dude, their seasonal coffees and every chocolate product in that building, you gotta try them! Those little burnt caramel chocolate bars at the checkout are more decadent than any premium chocolate I’ve ever bought!
I thought, from the tone in the beginning and what you’re responding to, that you were gonna say something bad - now I’m even more excited to start shopping there again.
By that logic, all positive corporate news are advertisement, and thus worthy to be shunned?
No, it’s the framing. Consider this sentence from the story. Does it sound like it was written by a journalist reporting facts or a public relations specialist?
“There’s no frills — just high-quality products at affordable prices which is what customers have grown to love and rely on.”
That’s all opinion. Certainly you can find some products at Aldi that are not high quality, and speaking for what “all consumers have grown to love” is backed by any evidence.
It’s a lightly repackaged press release.
No, that’s simply what discounters, especially Aldi, are known for. Their whole concept relies on this principle and the US is sort of discovering this for themselves nowadays as well. The fact that German grocery stores with this concept are spreading throughout the US is very much evidence of that already.
Are ads news now?
Speaking of ads, here in UK shops have this “priced matched with Aldi” stickers showing they lowered prices to match aldi… Best advertisement ever! Anything without that sticker? Is cheaper at Aldi… which is other 90% of the shop.
They don’t do any gluten free stuff so I don’t really shop there. But their hams are good and well priced vs the other shops.
*In America
Please please please come to Canada
Would’ve appreciated it yesterday when I went grocery shopping.
Noticed a few weeks ago they raised prices by 40-50 cents on certain items, then “discount” them by 10-25 cents to make them seem cheaper.
I have a list on my notes app with prices per pound/oz. You can’t fool me, Aldi.
