Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe’s, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software.
This just seems like good news for VR as an industry.
They’d be stupid to not experiment with all new tech, but they’d also be stupid to shoehorn it into a critical business workflow already.
Classical VR use cases like simulators and 3D design are better served by competitors. Most of the software runs on Windows or Linux, and you’ll likely want the most ludicrously powerful graphics card(s) you can fit into a computer, which an M3(?) chip is notably not. Also proper controllers are generally useful for professional VR applications.
But at least it’s good for productivity, right? Wrong. For productivity purposes, it’s effectively an iPad Pro with an infinitely large screen, awful battery life, that is somewhat bulky to transport and costs at least 4000$ by the time you have a keyboard and a reasonable amount of storage. And all of that for a device on which you, as of now, can effectively only write emails and edit videos on.
You dismiss “editing videos” as if that’s not an incredibly useful to be able to do that. I have been taking 2D videos, upscaling them and generating spatial videos with various iPad and VisionOS native apps a lot lately and the results are fantastic!
But you state a lot of things as fact, so I should ask, have you used one at all?
No they don’t
Tim Cook said that during an earnings call. I don’t know if it means much for the industry, but I don’t have any doubts that that fact is true.
Very possible. I don’t think there’s a general convincing use case for the Vision Pro currently. It’s probably very impressive, but too cumbersome to use regularly for things you can do elsewhere.
