Threads Has Lost More Than 80% of Its Daily Active Users::Two separate data analysis firms say the Twitter killer from Instagram has unraveled even as Meta has rushed to add highly requested features.

85 points

I would say they didn’t really lose 80%, because they barely had them to start with. If you click a link on Instagram and bam you’re now a Threads user all ‘signed up’ ready to go? I mean yeah the barrier couldn’t be lower there.

Retaining 20% of those users is in fact impressive. That’s many millions of people.

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7 points

What is threads, never heard of it

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21 points

Facebook’s copy of Twitter

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7 points

Facebook’s copy of Twitter X

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2 points

Gotcha

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5 points

It was the “shiny new, exciting thing” from a few weeks ago. Millions jumped on it to see what it was. It shouldn’t be a surprise that not all of them stayed

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9 points
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9 mil according to the post.

Pales in comparison to twitters DAU from prepurchase 2022. Who knows what their DAU is now.

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3 points

It’s still the fastest anyone would have ever reached 9m DAU in the history of the internet I would imagine so if they retain and grow from there is a solid launch.

But it could shrivel and die from here so I suppose it remains to be seen. Ultimately with the barrier of entry so low you can never tell how legit this userbase is, since its not really a natural growth to 9m.

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3 points

It’s really dishonest to say that’s the fastest anyone reached 9m DAU. Otherwise you could say the same thing about Facebook Messenger.

It’s not any different than Instagram if you’re automatically a part of it by clicking on a link on Instagram

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27 points
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1 point

Sheryl Sandburg was hugely influential at Facebook, the part of the business that prints money is largely her doing (she took the Google model over there and removed every limitation).

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4 points

Duh, but also the app is literally titled “Threads, an Instagram app”. Using the proper name and not the singular word names Instagram.

It’s stupid, but it’s Zuckerberg’s stupid. Also there’s a ton of people helping run the business, it’s just an ad business, not a social media one.

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51 points

Guys, its my turn to post this tomorrow!

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28 points

It’ll be 90% by then.

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6 points

tommorow’s post title: Threads Has Lost More Than 85% of Its Daily Active Users

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36 points
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7 points

I’d like to see similar data for Lemmy usage, before and after the Reddit fiasco. How big was the bump from Reddit? How quickly did it peak after the initial excitement? How many stayed?

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5 points

Looks like the “active last month” peaked at 702k and we’re now around 615k. https://the-federation.info/platform/73

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2 points

Fantastic, thanks. We have to expect such a pattern where many give it a try but not all stick around however these numbers look much better than Threads

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3 points

We retained 80% plus. Seems pretty good.

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-38 points
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20 points
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-18 points
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11 points
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3 points
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-5 points
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