The new labels allow employees to change prices as often as every ten seconds.

“If it’s hot outside, we can raise the price of water and ice cream. If there’s something that’s close to the expiration date, we can lower the price — that’s the good news,” said Phil Lempert, a grocery industry analyst.

Apps like Uber already use surge pricing, in which higher demand leads to higher prices in real time. Companies across industries have caused controversy with talk of implementing surge pricing, with fast-food restaurant Wendy’s making headlines most recently. Electronic shelf labels allow the same strategy to be applied at grocery stores, but are not the only reason why retailers may make the switch.

233 points

If it’s hot outside we can raise the price of water…”

Holy fuck dude that’s some endgame capitalism right there.

permalink
report
reply
83 points

Is it price gouging if there is a heat advisory is my question, and how enforceable is that. For water it’s just cruel, especially in places with little access to drinkable tap water.

permalink
report
parent
reply
6 points
*

The fucked up thing is that it’ll have to get legislated. Like there will be a bill that says you can’t price gouge on water in a heat advisory.

And the more fucked up thing is that it’ll be controversial.

And then you realize that this is why we can’t have nice things. We can’t all just play nice together on our own, no, as much as we all claim to hate daddy government, we need him to come down and remind us that shit like this is anti-human and start defining rules that really should have just been common decency in the first place.

Like how I feel when I tell my younger kid to stop throwing forks in the house. I shouldn’t have to tell you that. I told you yesterday, and the day before. And I told you three times today to stop throwing things. And then I get forked in the arse.

permalink
report
parent
reply
45 points

Yes. That is actually the point. MUST maximize that profit!

Airlines do this now, as does Uber.

The tech is only just catching up for retail. This is end game capitalism hope you enjoyed the ride.

permalink
report
parent
reply
42 points

They really will just fuck us to death if we let them.

permalink
report
parent
reply
9 points

One dose of capitalism please.

permalink
report
parent
reply
2 points

name checks out

permalink
report
parent
reply
14 points

It’s Walmart. They are one of the scummiest around. They nickel and dime everything and everyone.

permalink
report
parent
reply
5 points

Always has been. Do you know the story of Jacob and Esau and the cost of a lentil stew for a starving brother?

permalink
report
parent
reply
3 points

My answer to Walmart’s greed is… Some of us don’t buy bottled water, so feel free to raise it to $100 a bottle.

permalink
report
parent
reply
9 points
*

right, but some people do, and by encouraging this, you’re fucking over your fellow humans.

edit: There are also situations where you don’t have a choice but to buy water bottles. maybe you’re out of your home, your personal bottle is empty, and it’s hot out. maybe you’re at the airport. sure you could drink from water fountains, but what if they’re nowhere near you? or what if they don’t work?

permalink
report
parent
reply
8 points

Also if you live in, say, Flint, MI, you have reason not to trust the tap water.

permalink
report
parent
reply
1 point

I supposed it depends on the country, but as far as I know in most of Europe you can just enter a coffee shop or the local equivalent and ask for a glass of tap water.

Mind you, even though I bought a metal water bottle years ago and almost never buy bottled water nowadays, as you say sometimes it happens that one needs, though its rare and it’s highly unlikely I would be going to a supermarket to buy water.

permalink
report
parent
reply
1 point

It’s the rollercoaster tycoon umbrella strat all over again

permalink
report
parent
reply
-4 points

Water is free/cheap though. They have a water fountain. You have plumbing into your living space with a virtually limitless supply.

permalink
report
parent
reply
88 points

So what if you placed some water in your cart, walked around and then they raise the price before you check out? How does that work?

permalink
report
reply
80 points

They’re going to end up with a bunch of people complaining to the manager about the price not matching the sign, which already happens, but it’ll be 10x worse.

permalink
report
parent
reply
51 points
*

Good. Annoy the managers until they get rid of this shit

permalink
report
parent
reply
30 points

The thing that sucks is that the managers aren’t going to be the ones with the power to do that. Then again, all of my managers were spineless as fuck when I worked in a grocery store (literally never had employees’ backs), so they’ll probably just do an override on the price anyway.

permalink
report
parent
reply
8 points

The pricing decisions will be made above the manager’s pay-grade.

permalink
report
parent
reply
7 points

They’ll price check it and find the new price. The customer will be blamed.

permalink
report
parent
reply
1 point

Sounds like a good idea to take photos of the price signs in that case.

permalink
report
parent
reply
66 points

There are laws in many states governing many items clearly articulating that the price cannot change during business hours/within a business day.

Hopefully the FTC revs up it’s engines like it’s been doing.

permalink
report
parent
reply
11 points
*

Hopefully the FTC revs up it’s engines like it’s been doing.

That depends on who is in charge of the country at any given time. Three-letter entities have a way of being hamstrung during conservative administrations.

The next time conservatives have control, though, it will likely be permanent. The FTC would certainly be dismantled.

permalink
report
parent
reply
2 points

There are laws in many states

For now…

permalink
report
parent
reply
2 points

Shall we okay a game of “guess which shit hole states don’t have this”?

permalink
report
parent
reply
1 point

Then you pour it out at the checkout and walk out without paying.

permalink
report
parent
reply
71 points

Just wait until they track your phone in the stores and tie it to demographics like where you live and profession to build a financial profile to estimate how much you are able to pay. As you walk down aisles, the prices change to your price to gouge out every possible penny from you.

permalink
report
reply
40 points

The true cyberpunk dystopia. They ultimately want to keep you as close to destitute without actually being bankrupt as possible, that way they extract as much as possible from you at all times for as long as they can.

Capitalism will always try to get as many people as possible, to pay as much as possible, for as little as possible.

permalink
report
parent
reply
17 points

I can see this happening 100%. It’s already kind of a thing in home renovation and construction. Some businesses will charge you a higher hourly labor rate if your materials are expensive. Installing tile or whatever should be the same labor rate, but they assume customers buying expensive materials “must be rich” and won’t blink at paying more for labor, too. They don’t all do this, of course, but it’s something to watch out for (and one of many reasons you should always get multiple estimates from different contractors).

permalink
report
parent
reply
6 points

Expensive tile tends to be fragile, and its assumed the customer will expect more precise work, so not a great analogy

permalink
report
parent
reply
1 point

Tile was just an example. Applies to paint and everything else. I will use the contractor who doesn’t do this upcharging nonsense. If you want to pay more for no reason, you do you!

permalink
report
parent
reply
9 points

Sounds like a market to pay people to shop for you.

permalink
report
parent
reply
5 points

But don’t pay them too much.

permalink
report
parent
reply
1 point

Ideally, we should trust one large company to manage paying them as little as possible for us. Probably through an app, so they can slurp up data on us to decide how much we’d pay for the service

permalink
report
parent
reply
7 points

This as exactly my thought. It’s not crazy to imagine this when I know for a fact systems exist in supermarkets to calculate optimal prices in different stores, based on the size of the store, the demographics of the area it’s in etc

permalink
report
parent
reply
7 points

This is just a great opportunity for a poor person to rent their phone out, you gotta look for the silver lining in the capitalism!

permalink
report
parent
reply
5 points
*

Time to design a phone faraday cage for grocery shopping.

permalink
report
parent
reply
6 points
*
Deleted by creator
permalink
report
parent
reply
9 points

I’ve got two phones, one for the walmart and one for the hoes.

permalink
report
parent
reply
3 points
*

Both Apple and Android randomize MAC addresses now, so the easiest form of tracking is already dead.

I like the idea of cloing “low prices” identifiers, but you would need an inside man letting thr app know what those are, and at that point the Corpos could also get that info.

Im sure these systems try various other fingerprinting. The most likely is the apps they all push on you for discounts and curbside pickup now. They likely have location data/etc all turned on and tracking, along with your all your purchaing data to micro target you.

I’d expect “kill all radio signals” to be the most direct answer that they can’t hack around. The old ways are sometimes best.

permalink
report
parent
reply
66 points

If it’s hot outside, we can raise the price of water and ice cream.

If people are starving after a natural disaster, we can raise the price of everything because they’re desperate and have no alternatives.

permalink
report
reply
-15 points
*

Are we to judge simple supply and demand now? If they haven’t been smart enough to save for a disaster, then perhaps they deserve what they get. If they would rather die they had better do it, and decrease the surplus population. Bah. Humbug. A poor excuse for picking a man’s pocket every natural disaster.

/S

permalink
report
parent
reply
2 points

the hottest

permalink
report
parent
reply
65 points

How is this not considered false advertising? You go to a shelf and see your favorite snack on sale, you grab it. Finish the rest of your selections and go to check out.

By the time you get there the price of your snack is no longer what was shown on the shelf.

If it isn’t false advertising, it’s bait and switch.

permalink
report
reply
23 points

It’s worse than that, if they have shelf scanners they could see cans of peas just went from 4 to 3 so they then increase price because of the demand you yourself just created.

permalink
report
parent
reply
9 points

Well AI set the price just for you! It is custom based on how much money and how impulsive you are.

Works great to fix rents and wages… why not your avocado!?

permalink
report
parent
reply
11 points

Except it’s illegal and has precident being illegal with rent

permalink
report
parent
reply
3 points

Except it happens everyday and has been for at least a decade.

Sure realpage is getting sued… Will i ever get any of that money back?

To ask is to answer ;)

permalink
report
parent
reply
3 points

Having just recently worked at a grocery store, they’re likely shooting for being able to change prices daily without having to pay 3 extra workers to change all the tags in the grocery store. So it likely wont change during the day, for the reasons you listed, but any chance they get to up the price without a percieved loss in customers, they’ll just hit a button and bam, jacked the price by a dollar

permalink
report
parent
reply
3 points

They’re not meant to be used to change prices on the fly. The 10 minute window is literally just so you can fix mistakes like typos, in case it says 179.9 when you meant to put 17.99. Like when a customer comes in, and says “the advertising said this is supposed to be $5 this weekend, but the price tag still says its $8, what gives?” Then you can go to the back, change the price to $5, and it will update all the tags for this item on the fly. There is no limitation stating you need to wait 24 hours or however long you think would be fair. You can also use it to schedule sales that start at a specific time of day, fx food items that are made to be consumed on the same day might get cheaper near closing time.

Price gouging is still price gouging, and generally, at least where im from, there is a legal obligation that the customer can rely on the listed price at the time they pick up the item. I can’t imagine it’s that much different in the us?

Source: l literally used to program the software that’s used for these things

permalink
report
parent
reply
3 points

Though I agree that it’s likely not how they were designed, but capitalists must do a capitalism.

When the fine for doing exactly this, is a small portion of the increased profits (and only after it’s discovered, and prosecuted), then it’s just another way to do said capitalism.

permalink
report
parent
reply

News

!news@lemmy.world

Create post

Welcome to the News community!

Rules:

1. Be civil

Attack the argument, not the person. No racism/sexism/bigotry. Good faith argumentation only. This includes accusing another user of being a bot or paid actor. Trolling is uncivil and is grounds for removal and/or a community ban.


2. All posts should contain a source (url) that is as reliable and unbiased as possible and must only contain one link.

Obvious right or left wing sources will be removed at the mods discretion. We have an actively updated blocklist, which you can see here: https://lemmy.world/post/2246130 if you feel like any website is missing, contact the mods. Supporting links can be added in comments or posted seperately but not to the post body.


3. No bots, spam or self-promotion.

Only approved bots, which follow the guidelines for bots set by the instance, are allowed.


4. Post titles should be the same as the article used as source.

Posts which titles don’t match the source won’t be removed, but the autoMod will notify you, and if your title misrepresents the original article, the post will be deleted. If the site changed their headline, the bot might still contact you, just ignore it, we won’t delete your post.


5. Only recent news is allowed.

Posts must be news from the most recent 30 days.


6. All posts must be news articles.

No opinion pieces, Listicles, editorials or celebrity gossip is allowed. All posts will be judged on a case-by-case basis.


7. No duplicate posts.

If a source you used was already posted by someone else, the autoMod will leave a message. Please remove your post if the autoMod is correct. If the post that matches your post is very old, we refer you to rule 5.


8. Misinformation is prohibited.

Misinformation / propaganda is strictly prohibited. Any comment or post containing or linking to misinformation will be removed. If you feel that your post has been removed in error, credible sources must be provided.


9. No link shorteners.

The auto mod will contact you if a link shortener is detected, please delete your post if they are right.


10. Don't copy entire article in your post body

For copyright reasons, you are not allowed to copy an entire article into your post body. This is an instance wide rule, that is strictly enforced in this community.

Community stats

  • 16K

    Monthly active users

  • 15K

    Posts

  • 408K

    Comments