I believe it’s actually true however. Monkey brain not so good at math. One penny changes all three digits. Big penny.
Yeah, this is like saying “ads don’t work on me”. It fundamentally misunderstands pretty much everything about the topic.
Some ads definitely have the opposite affect on me. I will never buy anything from Shane Co. I never want to hear another ad of theirs in my lifetime.
It doesn’t matter that it doesn’t work on you. People have studied it, and the number don’t lie. It increases sales, and profits over the general population.
this has always just felt like propaganda from marketing people to sustain their business of selling ads to companies lol, like no most ads don’t fucking make me buy their stuff.
SOME ads make me buy their stuff, ads that are just “here’s our product, our product is good for these reasons, also here’s a cute cat”.
But ads that make me cringe with force enough to crack my spine do not fucking inspire me to buy anything from the company, they make me go out of my way to never ever support the company if i can at all help it.
The point isn’t really about the conscious level of advertising so much as what worms its way into our subconsciousness. The layers of psychology run far deeper than most of us would like to admit. Check out this clip of Derren Brown manipulating 2 guys in the ad industry to create pretty much the exact ad he forced them into
It’s been proven, through many many studies. Even people aware of it are affected by it.
This is indeed how we see prices.
JCPenney tried changing all their prices ending with .99 to the round dollar amount. It was catastrophic for their sales, so they changed it back. It was a part of a larger plan by Ron Johnson (former senior VP of retail at Apple) to get rid of the “pricing game” of stores and to stop deceiving customers with fake sales/markdowns and deceptive pricing. It caused JCPenney’s stock to halve and then some, and got him fired within 15 months. Here’s an ad they showed that apologized to customers for using accurate & honest pricing instead of deceiving them, and begging them to come back
The power of the number “9” isn’t confined to the cents column, either. One American clothing retailer experimented by changing the price of a dress from $34 to $39 dollars and increased sales by over 30%.
Consumers are fucking idiots. Humans are stupid dumb animals that like patterns too much for their own good and short circut their brain immediately after seeing minimal information to fill in the blanks. If you like patterns so much, why don’t you marry them? Hmmm???
I married Java Design Patterns and we are happy, okay? Meet our kids Singleton and Observer.
Pfft, silly object-oriented devs. My children are named Typeclass and Iterator! Scala Design Patterns prove themselves to reign supreme once again. Enjoy sending your kids to public coding bootcamp.
Can you even breathe on that high of a horse? Don’t talk to me or my kids malloc and free ever again!
This is also why gas pumps measure gasoline to the thousandth of a gallon. Consumers LOVE to see those numbers racing upwards and think, “Whoaaaaa! Look at those numbers GO! I must be getting an awesome deal!”
It’s a deliberate psychological trick, played on you by energy companies to fool you into thinking you’re getting more than you really are.
Oil companies - $2.99&9/10
Fuel is sold to a decimal point of a cent. 188.9 cents per liter, despite the fact you cant have 0.9 of a cent.
