Was just trying to explain to someone why everything is going to shit, specifically companies, and realized, I don’t fully get it either.

I’ve got the following explanation. The sentences marked with “???” are were I’m lost. Anyone mind telling me, if they’re correct and if so, why?

The past few years, central banks were giving out interest rates of 0% or even negative percentages. Regular banks would not quite pass this on, but you could still loan money and give it back later with no real interest payments.

This lead to lots of people investing in companies. As long as those companies paid out more money than those low interest rates, it was worthwhile. But at the same time, this meant companies didn’t have to be profitable, because they could pay out investors from money that other investors gave them???

This has stopped being the case, as central banks are hiking interest rates again, to combat inflation???

292 points

Literally money. More specifically, the financial need under a capitalist system for businesses to constantly grow and increase profits, and to focus on shareholder profits over making a good product. Most businesses on any sort of large scale today aren’t in it to do a good job at making whatever it is they make, they’re in it to make money. Their actual ‘business’ is just an incidental stop on the way to making more money.

You see this literally everywhere. Remember Odwalla? They made these great, super-thick bottled smoothy-like juices. Easily the healthiest thing you could find to drink in most of the places they were sold. Then Coca-Cola bought them out, changed the name to Naked Juice, and watered them all down. What we have now, as a result, is a pale imitation of what we once had.

Why? Because Odwalla was profitable, so it was profitable for Coca-cola to buy up a competitor for shelf space. But once they were bought up, there’s no incentive to deliver the same quality of product. They have no remaining competition, so they can release a shittier version and we’ll basically just suck it up because it’s still healthier than soda.

Our reward for worshiping currency is for everything ever made out of love of a craft or an art to be exploited and turned into a shittier version of itself.

The solution, to my reckoning, is to start making things you love because you love to make them and to refuse to sell out when they come knocking.

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117 points

There’s only one thing I would alter in your statement. You said:

…and to focus on shareholder profits over making a good product.

I would say, "and to focus on shareholder profits over making a good product anything else, including life itself.

It’s more profitable for a health insurance company to deny someone’s claim than to pay for their healthcare in the US. The insurance company won’t care if that ultimately leads to the person’s death - they have to answer to their shareholders.

It’s more profitable for Nestlé or Google to siphon water from countries in the global South than it is to have sustainable practices that don’t exacerbate climate change. So what if that means that millions of people will die in the years to come? That’s their problem for being poor.

We need to bring about the kind of change that has politicians recognize that there is more to human life than a dollar amount, and that poverty is not a moral failing on the part of the individual. But until that happens, poverty is akin to a death sentence.

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-9 points

Ok but what you are asking is to crash the market, that will lead to more harm than good. Any better less drastic idea?

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6 points

If the market can’t survive without being detrimental to human life on a large scale, it deserves to crash.

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46 points
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I wouls just add that it’s all about making profits and increasing them year per year, but always focusing on the short term. To the CEOs, shareholders and other directives, it doesn’t matter if the company goes bankrupt 10 years from now, as long as they suck in all the profits they can now.

Even if the company is very successful, with a very good product(s) and they could just go into easy-ride mode continuing to provide those products. They only want to make as much money as quickly as possible and once they get their hands on the company, the enshitification for the sake of quick profits ensues.

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3 points

This is why I feel bad about any company releasing their “best product ever”, because it’s all downhill from there. The only thing left for the shareholders to do is cut costs, worsening the product.

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37 points

The solution, to my reckoning, is to start making things you love because you love to make them and to refuse to sell out when they come knocking.

I mean, sure, that will solve some things. Not climate change, though. I think we can aim for a little higher, but when I say that perhaps seeking infinite growth in a finite planet might lead to an environmental catastrophe that’s somehow controversial.

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11 points

Human greed is infinite.

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4 points

That’s why Elon musk wants to go to Mars. The galaxy is virtually infinite.

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12 points

Ohhhh Naked is watered down Odwalla. Can’t believe I never made that connection but it all makes sense now. Used to love Odwalla, kind of like Naked if I missed lunch or something

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12 points

Odwala and Naked are different companies. Odwalla was bought by Coca Cola and then closed in 2020. I think full sail bought it and is reopening it. Naked was started in my hometown and eventually bought by Tropicana, still up and running.

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5 points

See also: craft brewing

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2 points

Almost every single time.

I have a couple of important exceptions but I dare not mention them by name lest they be bought and ruined tomorrow.

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1 point

If they don’t get bought out, they’ll go the way of Anchor, I fear…

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5 points

It boils down to companies only trading on their value and not paying a dividend. Without a dividend, a company has to grow to provide value to its shareholders - with a dividend a shareholder would profit simply from the company making money.

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2 points

What you describe is the basic structure in our economy that drives this, but the answer to why the enshittification has been accelerating, is technology. Advances in technology, particularly information technology, progressively enable corporations to be more efficient at all this, including more efficient at gaming the political system and manipulating users and customers.

If you look back nostalgically at some time decades ago when things were less bad, it’s because things were less efficient and humanity was more likely to sometimes get in the way of the machine that we’ve built having it’s way with us.

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1 point

Thank you for the nostalgia blast.

I do remember loving odwalla, specifically the carrot juice. But this was more than a decade ago, when I was still in high school.

Never remember them rebranding as naked juice. Although I do remember picking up naked juice on two separate occasions wondering how the taste would be. Two times was enough to learn the taste wasn’t worth the price.

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1 point
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0 points

I don’t agree with your juice example. I also notice the lower quality in some products but it’s driven by consumers. Every time you go to a discount store or buy the cheapest products, you are telling the companies to replace premium products with lower quaity. If there is demand for high quality juices Cocacola or another company will start selling it at a premium price for sure.

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76 points
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33 points
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Long answer is read Marx, understand how capitalism leads to monopoly, monopoly leads to price gouging and collusion to prevent competition, and poverty exists because wealthy people suck up all the capital from a society. Imagine a billion dollars. That’s a thousand million. Then hundreds of billions by 20 people.

We’re in late stage capitalism and the enshittification is accelerating.

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67 points

Cory Doctorow (pluralistic.net) has a number of stories now on the concept of “enshittification”. Basically businesses start off being good to customers but eventually get to a point where, if they’re dominant the drive for endless profit results in them turning to squeezing suppliers, customers, everyone.

Tech enables new forms of exploitation.

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18 points

And the bad economics right now enforce simultaneous enshittification in a huge amount of products. I guess that might also be a big point to why it’s so apparent right now.

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1 point

There’s got to be a more scholarly name for that trend which has existed long before the invention of the word “enshitification”. What is it?

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Degradation

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54 points

Cause 1% of people own 99% of everything. That’s never going to not be a shitty situation.

But also shit has been bad for marginalised groups since like forever. Now we’re all just getting a taste of that as our masters pull the ladder up from under them.

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51 points

Is capitalism dying or will it just get more and more ruthless until like 10 people have 99.999% of the wealth? Is there a difference? Either way it seems like humanity will have to make a choice soon whether we want to keep propping up a system that has fundamentally failed them.

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Laissez-faire economics and libertarian ideals (a-la Atles Shrugged) destroy society. I don’t know that anyone has nailed down a good balance of personal liberty, social justice, and (individual) wealth; I suspect one of the nordic models is closest, but fuck if I know.

What I’m pretty sure of is that countries with laissez-faire models are like virulent diseases. They’re aggressive and successful, until they kill the host and collape. To compete, other countries have to adopt similar models. I think the host in this metaphor is the planet, but we’re seeing some indication that the social immune system in the US is responding, with a resurgence on union activity. And it’s possible that one of nature’s balancing tools (diseases such as COVID, SARS, etc) will help with the environmental impact; I don’t see that as a global community we’re doing so well at managing our environmental resources responsibly, so if nature doesn’t cause a great purge, we may simply extinct ourselves and moot the issue.

Edit: Whilst I’m preaching… I believe capitalism is the best economic system we’ve found. I believe some tools in capitalism have unintended, and deleterious consequences. In particular, the stock market, and usury. Both are tools that generate money directly from money (“investing” and “interest”), and both IMHO are responsible for most of the excesses of capitalism.

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7 points

Nordic models are a mix of social democracy and corporatism. Definitely not free and definitely not the answer.

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1 point
1 point

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