Buying from an alternative ecommerce site usually sucks: you have to register for every website, enter your address, payment information and other information, they may leak data or store it improperly, you may not know the reputation of the website or business, you can’t easily compare products with other vendors and more. Amazon and ebay offer a centralized good experience and you know you can trust them with your purchase. They benefit the consumer by aggregating many businesses so it fosters competition lowering prices but they have so much power and they have done some anti consumer moves. Their fees could also be a problem. The same way mastodon offers a viable alternative to the deadbird platform and slice power to small instances while getting a better user experience. (And lemmy to Reddit.) A fediverse version of ecommerce could perhaps be viable: federated ecommerce that aggregates small business shops, handle the user details and let the business access it when you hit buy. Activity pub to communicate the listings and purchase orders. I am not a programmer and don’t know the technical implementations of it. So what do you think?

79 points

ActivityPub (the protocol used by the fediverse) has recently had a proposal to expand it incorporate marketplace exchanges of information. See the proposal, and a discussion thread

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17 points

Looks good. While it looks more oriented towards a second-hand marketplace, its concepts can be extended to include business-to-consumer interactions as well. A mix of these systems could enhance the marketplace ecosystem’s versatility and usefulness. Thanks for sharing the proposal

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7 points

Well it’s a new proposal and open to suggestions and further extensions of course.

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3 points

@Ferminho @maegul This proposal describes a very simple marketplace, and some things were intentionally left out. However, it is based on Valueflows system which can be used to describe many different economic processes, including planning, production and transportation:

https://www.valueflo.ws/introduction/core/

So developers may use object types and properties defined there if they want to build something more complicated. And social interactions can be represented as standard ActivityPub activities. I think Valueflows and ActivityPub nicely complement each other.

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11 points

This is very interesting to me and I’ve played with this kinda idea a few weeks ago, the Activity Pub proposal you linked seems very sensible for communicating between actors but doesn’t really offer much of a path to create a platform. In my view creating a platforms is the reason this should exist, because current platforms (Amazon,Ebay,Uber, AirBnB,DoorDash,Lieferheld) are mostly just engaging in rent seeking from buyers/sellers on their platforms. Rentier Capitalism

I don’t believe a protocol can sufficiently challenge the current players without an underpinning organizational structure that ensures fairness and transparency to both sellers and buyers, when it comes to moderation, indexing, and categorization. Especially moderation but also hosting will have costs, and the consequences for bad moderation are likely much larger with commerce than with social media. So I would like a Coop with significant control from both sellers and buyers to provide the public facing platform which then federates with the Stores which can be self hosted by sellers (potentially as an extension to existing eCommerce Software).

Or alternatively two Coops if it’s not reasonable for the sellers to host their own Stores e.g.: Uber and AirBnB, here the sellers should outright own the one providing the Stores, and own the minority in the one providing the Coop. Obviously middle grounds could also exist where e.g.: a Platform for Delivery food federates with seller servers that are hosted on a local level by Coops comprising of restaurants of a region.

I very deeply believe something like this could make our commerce much better and fairer, and while getting it of the ground might be hard, I think because the sellers make money on these Platforms it should give real incentive to develop both the tech and the legal orgs as well as advertise for them, and for the sellers to invest real money into it, or maybe agree to kick 1-2% of a purchase back to the coop.

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4 points

Thanks for the reply! What you say makes a lot of sense to me. In general, co-ops are probably in greater need across the fediverse, and I can definitely see a timeline ahead of us where many of the organisations running major instances or services on the fediverse are co-ops of some sort.

Beyond that, I suspect you are onto something generally true in your comment about the need for institutions beyond the protocol. I suspect that this could be a trend in the growth of the fediverse also (see related thread here).

Otherwise, this isn’t my proposal, I’d encourage you to go share your thoughts in the discussion thread I linked to!

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65 points

Decentralized marketplace will just look like Craigslist and Facebook and other classified marketplaces; chock full of spam and scams.

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13 points

Adding some element of democracy (like voting on posts) could maybe improve both those marketplace sites.

I think it would improve any site really. Imagine how much better Instagram or Facebook would be if one could downvote stupid shit and the posters would see what people actually thought about their posts/comments. But that might lead to sads, and therefore less active users, so they won’t allow it.

Democracy is pretty cool though imo.

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6 points

This is kind of like what happens internally on platforms for 3rd party sellers like eBay, Amazon, and AliExpress. Even decades later they’re still working the kinks out obviously. Amazon and AliExpress particularly have lots of scammers, so they clearly haven’t figured out the secret sauce yet. They’re not under-resourced, so either they’re under-motivated to weed it out or it’s actually pretty tricky to do.

My guess is it’s both, but more that it’s just tricky to implement a reliable system of reputation and trust. EBay and Amazon got around it early on by being cheap and establishing policies that heavily favored buyers in disputes, which made the prospect of using the service less risky to the public, improving their market shares. They probably also have non-trasparent systems for tracking buyer reputations as well to avoid abuse.

It seems to be the norm to keep these systems obscure to avoid abuse, but to make a truly functional open platform you would need to have public systems, so I’d hope that the norm of obfuscation is out of convenience or laziness and isn’t required to make the system function.

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2 points

When money is on the line, I promise you it will be gamed.

There is a guy who interviewed me for a freelance gig, who generates new dropship e-commerce sites a day, for the past few years. He has over 2000 sites. He wanted help creating bots to have conversations and pump his sites on social media.

He was going to pay me well. But the skillset required was out of my expertise.

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9 points

The Federation would provide a great tool of figuring out the best way to build trust. A reputable server will only let people join if they are in some way reputable. Servers that let scammers flourish will become defederated. If course servers have to be comparable in size. If there’s one server with 90% of users it doesn’t work that well.

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2 points
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52 points

they may leak data or store it improperly

And you would rather trust Joe Random who’s hosting part of a marketplace website from their home?

It’s crypto all over again, blockchain decentralize everything even when it doesn’t make sense!

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13 points

There’s a world where it can make sense, due to advancing technology and education. We don’t live in it.

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3 points

Ok, you don’t think that decentralizing is the solution. If you consider Amazon and eBay to be a problem what do you think might be a potential solution?

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9 points

There’s a difference between companies having their own store (like is the case for many things at the moment, I don’t buy car or bike parts from Amazon for example) and having a decentralized Amazon through a fediverse type thing.

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1 point

Okay, so what is the solution you are advocating for?

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7 points

Not OP, but: enforcing antitrust laws. We’re not gonna “consumer choice” our way out of monopolies.

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8 points
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I can’t enforce those laws myself, and my government is basically three corporations in a trenchcoat pretending to be a democracy. So direct action - even if an uphill battle - is my only real option.

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37 points

Think you just described crypto markets, and it’d be overrun with scams, fraud, legal issues, and zero accountability. Also my payment info and shipping address is the very last thing I want given to random decentralized instances ran by unknown people. No thanks.

At least when Amazon sends something shitty, they’ll fight back against the seller and you’re actually receiving something. Also big tech is significantly less likely to ever expose your personal information (addresses, payment info, etc) then some random instance owner.

So this is absolutely a terrible idea in a digital environment.

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29 points

I’ve worked on payment systems. It is very hard to federate unless something like Stripe is used for actual payment.

Credit card companies simply won’t interface with you unless you prove their data is safe. It isn’t a process that scales well.

Brick and mortar companies get around this by having payment terminals which are insanely locked down. (Which is also why those terminals mostly suck)

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6 points
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Payment terminal aren’t as locked down as you think.

They are shitty because manufacturers do the bare minimum and always ask for exceptions (and they often are granted).

Processors only want as much terminal as possible out there to make more money.

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4 points

My personal pipe dream is we swing back to a world where people buy in brick and mortar. Online shopping has stolen the soul from the buying experience.

More choice is not necessarily better. Buy local. See your money back in your community. Even shopping at “The Gap” at least part of your purchase is going to local employees that then go out and put the money into your community.

Saying this as someone who loves the convenience of Amazon… Fuck Amazon.

I’m curious when a challenger emerges and how.

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17 points

You can shop online and still buy local. I’m not sure why you’re convinced this is an either/or scenario.

Personally I don’t have the time for a ton of brick-and-mortar shopping and my work requires specialized materials that aren’t made locally but often do require a bit of “shopping around.”

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5 points
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Shipping was sabotaged and it just doesn’t make sense to buy local. The item is more expensive and there’s a 30 to 60 dollar shipping fee tagged on. It’s usually the same made in china quality.

For work related stuff, I bypass both and get straight from China.

I don’t like it but the gov didn’t step in and basically handed half our economy to Amazon. At the height of it, they decided to sell our national shipping service so prices went up (I’m in Canada btw).

In a perfect world, amazon would get the boot and we would have a government owned drop shipping infrastructure. Until that happens, I’m not ready to pay 3x the price for simple items just to keep a dead dream alive. Local got snuffed when it comes to consumer goods.

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2 points

Using Stripe or equivalent must be used for such a platform. The sellers would just get a check or bank transfer, they’d never need to handle a credit transaction.

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