Twitter owner Elon Musk may have had an influence on Reddit’s CEO ahead of changes to the website that have resulted in a user-led rebellion on the platform.

In an interview Thursday with NBC News, Reddit CEO Steve Huffman praised Musk’s aggressive cost-cutting and layoffs at Twitter, and said he had chatted “a handful of times” with Musk on the subject of running an internet platform.

Huffman said he saw Musk’s handling of Twitter, which Musk purchased last year, as an example for Reddit to follow.

“Long story short, my takeaway from Twitter and Elon at Twitter is reaffirming that we can build a really good business in this space at our scale,” Huffman said.

“Now, they’ve taken the dramatic road,” he added, “and I guess I can’t sit here and say that we’re not either, but I think there’s a lot of opportunity here.”

Musk shocked Silicon Valley peers with his deep cost cutting at Twitter and began his ownership of the company last fall by axing most of the company’s employees in a chaotic series of decisions that left some people doubting whether Twitter would be able to stay online.

Huffman is trying to turn Reddit profitable after decades as a money-losing website punching above its weight in internet culture.

This week, influential volunteer moderators who manage the communities that make up the site walled off large parts of Reddit, making them inaccessible to most users as part of their demonstration. The protest is a response to part of Huffman’s business plan, which includes potentially charging other tech companies large fees for access to Reddit data.

Huffman said there’s one concrete area where Musk’s example has been clear: job cuts. He said he had often wondered why Twitter under its previous management had struggled to be profitable on a consistent basis despite revenue in 2021 of $5.1 billion.

“As a company smaller than theirs, sub-$1 billion in revenue, I used to look at Twitter and say, ‘Well, why can’t they break even at 4 or 5 billion in revenue? What about their business do we not understand?’ Because I think we should be able to do that quite handsomely,” he said.

“And then I think one of the non-obvious things that Elon showed is what I was hoping would be true, which is: You can run a company with that many users in the ads business and break even with a lot fewer people,” Huffman said.

Musk ended up hiring some employees back, but corporate headcount has remained well below where it was before the acquisition. Musk has also imposed other severe cost-cutting measures, such as not paying some of Twitter’s bills including rent, leading to an eviction order in Colorado.

“They had to do some pretty violent changes and violent surgery to get there,” Huffman said.

It is not clear if Twitter is profitable because some advertisers have left, cutting into revenue, but Huffman said the lesson was on the other side of the ledger.

“People are talking about a lot of things on Twitter, but I think that’s the part that’s the most interesting from my point of view as a business person, is that there actually are good businesses at this scale,” he said.

Reddit’s recent layoffs have been far more modest than Twitter’s. The company said June 6 that it was laying off about 5% of its workforce, or 90 employees.

Huffman did not say how often the chats with Musk have taken place or where they’ve happened.

Twitter and Reddit are both headquartered in San Francisco, and the privately held companies both share Fidelity as an investor. Reddit is majority-owned by Advance Publications, the parent company of Conde Nast, according to CNBC.

Musk’s representatives at Twitter did not immediately respond to a request for comment Friday.

Huffman said that many ordinary people do not realize that there are “two classes of company” in the world of consumer-facing tech businesses: There’s internet heavies such as Google and Facebook, and then there are much smaller but still well-known companies such as Twitter, Snapchat, Pinterest and Reddit.

“From a user’s point of view, you’re like, ‘Oh, they’re just as big. They’re just as successful. You know, maybe a little less so,’” Huffman said.

“But you wouldn’t realize that it’s like a 20, 30x difference in revenue. And, you know, not really profitable — maybe a quarter here or there,” he said.

Twitter had $5 billion in revenue in 2021, the year before Musk’s acquisition. Meta, the owner of Instagram and Facebook, reported revenue that year of $117.9 billion. Alphabet, the owner of Google, reported revenue that year of $257.6 billion.

Huffman said he has not adopted Musk’s thinking across the board.

“There’s a lot of other things where our platforms are just different — how they think about moderation versus us,” he said.

He didn’t cite examples. A Reddit spokesperson Friday declined to cite any specifics but said Reddit is different in multiple ways, including that ordinary users have the power to upvote and downvote posts.

One specific difference is their handling of former President Donald Trump and his supporters. While Musk reinstated Trump’s Twitter account, which prior management had suspended after the Jan. 6 assault on the U.S. Capitol, Reddit has kept in place its ban on the subreddit r/the_donald, a gathering spot for Trump’s supporters.

Elsewhere in the interview with NBC News, Huffman criticized the organizers of this week’s blackout, saying he wanted to pursue rules changes that would allow ordinary Reddit users to vote them out. He compared the long-tenured, difficult-to-oust moderators as “landed gentry,” and some moderators fear Huffman may force them out.

90 points

That someone looks at how Elon handled Twitter and goes "“Yes! that’s exactly what I want to do.” is wild. I have no words, but it does explain so much of how things have gone down.

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44 points

Especially when his openly stated goal is to IPO.

“Wish you could’ve bought in on Elon’s (estimated) 66% losses? Buy Reddit!”

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12 points

I’m sure it will be shorted by a lot of rich folk

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1 point

Neither are publicly traded…

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21 points

Yeah, you’d think this is an Onion article.

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10 points

“Flaming Turd Praises Dumpster Fire’s Cost-Saving Self-immolation”

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80 points
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42 points

Jan 6th literally was planned and executed on thedonald, which only got to the critical mass it did because reddit refused to handle it.

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21 points

I’m not sure what you mean here. the_donald was shut down in June 2020 according to wikipedia. And the insurrection happened 6 months later, Jan 2021.

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38 points
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So… “fun” fact since I was following that shitshow at the time. When r/T_D got booted off reddit, they congregated to a site called thedonald[dot]win. That site later got renamed to patriots[dot]win. They were very much hyping up Jan6th in the days leading up to it and were absolutely looking forward to getting violent.

I don’t think it’s an exaggeration to say reddit’s tolerance towards T_D was one of the root-causes towards what happened in J6th.

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31 points

Because it, as a massive problem instance for the alt-right to congregate, was allowed to build up and do whatever it wanted unfettered, once they did action it it was far too late. They immediately moved offsite to thedonald.win, and continued their actions there. It allowed them to conglomerate, coordinate, and show each other that there was enough of them to try and pull off heinous shit.

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2 points
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1 point

had that subreddit not already moved offsite by that point? or do you mean that they only had enough momentum to carry a substantial userbase off-site because reddit dragged their feet for so long on doing anything about it? if the latter, I agree.

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1 point

The latter exactly. Because Spez and Reddit as a whole have refused to take action on them for literal years, they built up a critical mass, and were able to both plan a migration and do so successfully.

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22 points

Has it not been going through an alt right phase for years? They’ve put off banning those communities or applying any kind of moderation for as long as humanly possible. I’m pretty sure reddit was one of the biggest breeding grounds for the alt right growing as quickly as it did on the internet

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13 points

I think that the company was taking money from someone for letting it go on like that.

They currently let mass account harvesting and spamming go on for some reason. I think it’s because it inflates user numbers and the reposting makes it look like there’s more content than there really is.

I would not be surprised if they sold accounts themselves to media firms. They even mentioned media campaigns in their leaked letter.

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76 points

My goodness, so it didn’t just feel like Huffman was a discount Elon but that’s literally what he is aspiring to?
I don’t know what could be more pathetic than the MBA*hole emulating the Blood Emerald Silverspoon Kid Without Skills.

Reddit is so going down the drain, the downward cycle was palpable over the last years but now they’re accelerating with Mach 3.

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15 points

they want that sweet IPO pump and dump. when he sells, you’ll know it’s time to short the shit out of it. and that’s if it even happens at this rate, fidelity might up and say fuck you and cut them again, who knows.

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3 points

Honestly this explains everything so neatly that if you put it on TV the audience would complain that it’s not believable. All of these rich assholes are the same.

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1 point

I know that I certainly believed this article to be very well crafted satire at first. Because how could it possibly so very on the nose in reality?

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1 point

I see the children have migrated from Reddit.

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61 points

Tech bros are a scourge on society.

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56 points

Why am I not surprised?

What annoys me the most is the stance he keeps trying to project that reddit is just a a ‘poor lil company, never any profit, just a little fish’.

Hearing that he wants to bring in the ability to oust established moderators by votes?

Good luck, who wants to literally give their time and energy to this company now for free? Not me anymore.

What a sad, sad interview.

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26 points

It’s all coming together now. Elon is his role model and reddit’s light treatment of alt-right nonsense under the guise of “free speech” is because he’s a true believer (most have always suspected this). Not that it’s all that surprising I guess, he is a CEO.

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6 points

I thought Spez has some sketchy “prepper” beliefs? I’m not surprised tbh.

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8 points

Can we oust the CEO by vote too?

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