cross-posted from: https://lemmy.world/post/5717757

Today’s story is about Philips Hue by Signify. They will soon start forcing accounts on all users and upload user data to their cloud. For now, Signify says you’ll still be able to control your Hue lights locally as you’re currently used to, but we don’t know if this may change in the future. The privacy policy allows them to store the data and share it with partners.

155 points

Ooh I can’t wait for the new Philips Hue® lighting monthly subscription service, where with a low fee we can access all of our standard lighting IOT with the basic subscription plan and colored lighting with the premium subscription!

Let the enshittification begin.

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45 points
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13 points

Don’t forget to light up your feed with our new vibrant social media section!

I’m gonna vom :P

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6 points

Folks who don’t owe Hue might not realize how close to home this hits. They have a bunch of official Star Wars shit in their Hue Labs area.

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35 points

They can sell colors and themes as DLC! Cosmetics for your home!

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9 points
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They could also have lootboxes you could buy with HueCoins, a new and shiny blockchain backed in-game currency. From the boxes you would get different colors you could use to decorate your home with. Then you could also use the existing colors to craft new ones. If the RNG wasn’t in your favor, you could just buy the colors you want. It’s a win-win for everyone!

Every day you log in, you get a free lootbox shard, and when you have 3 shard, you can craft a lootbox for free. With a higher login streak, you get more shards too.

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6 points

Yo, what if you could own Red! Be sure to get the NFT of your favorite color!

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2 points
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Damn…halo Infinite beat you to that.

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5 points

I tried to play this game yesterday. Guess what? Requires you to sign into a MS account to even start the game. I don’t wanna live on this planet anymore.

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10 points

I think they’ll start with: pay us or it’s lights out. Then walk it back to something that sounds slightly more reasonable.

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93 points

Friends don’t let friends use the cloud enshittified internet services. Stop signing up for subscription services for things that should never have a subscription. Stop giving companies your data. Even if they aren’t screwing you over today, they will tomorrow. It happens so often it’s just background noise on the news anymore. Just say no to putting your shit on the cloud other people’s computers.

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19 points

the cloud other people’s computers

I like that

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6 points

Just say no to putting your shit on the cloud other people’s computers.

Unfortunately self-hosting is not a realistic solution for the vast majority of the population. Even the best solutions out there for self-hosting are way too complex for most people. If it’s not close to “point-click-done”, with no debugging or maintenance whatsoever, it’s just not a viable solution for most people. I’m decent with tech and do self-host a few things, but it’s a complete PITA compared to “cloud” options.

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1 point

I don’t use the cloud and I also don’t self host.

Occasionally I have to put up with a minor inconvenience like putting a file on a USB stick and carry that physical USB stick with me. The horrific inconvenience! How do I survive

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2 points

My big issue is rarely with data i need myself, but data i need to share with other people. Using physical storage to pass this between us is not a solution as we would need to send that via mail.

Manually moving files across my devices all the time is also a nuisance that i prefer not to deal with.

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1 point

Thats way we have to organize us in groups running strong homeserver behind VPN and proxy running all kinds of FOSS web services and federate those services with other groups.

A tech-noob should trust his local Sysadmin, not some (foreign) company

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3 points
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That’s still putting your data in some internet rando’s computer, because “trust me bruh!”…it’s still putting it in " the cloud", but now in a way that is nearly completely impossible to enforce things like GDPR

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0 points

Lol, that’s how all these companies came up in existence in the first place.

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87 points

I’m struggling to understand the reasoning behind this. Like these are just lightbulbs right? What’s the value in that data that I’m not seeing

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108 points
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Location data, when you’re home/not home, which room you’re likely in/not in. Data that costs almost nothing to produce, but can be sold for millions.

Bulbs tell them when you’re in the kitchen, bathroom, bedroom, etc. Relatively easy to combine it with smart tv, smart watch, security cam, and app/phone data to identify you exactly.

Combine it all and it’s likely they’d be able to identify you exactly and identify what you’re doing with a high degree of certainty, then micro-target you with ads or propaganda.

Honestly, there comes a point where you’d have more privacy shoving a camera up your ass. Less privacy than the DDR.

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50 points
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A lot of people don’t seem to understand that each individual bit of data is often not valuable in itself, but it is as part of a whole.

Basically, everything there is to know about you is a jigsaw puzzle. Many companies out there want that finished image, so they pay a premium for each individual piece of the jigsaw, and the companies you give your data to everyday are selling those pieces.

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10 points

This might be a stupid question, and I don’t know if anyone would even have the knowledge to answer… but is this data ever audited? Other than possible lawsuits, what prevents me from randomly generating data points for my customers and selling them to these companies? I assume they are cross referencing with other data sets and they could catch on quickly?

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2 points
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"Big dat"a has become a buzz word, but it’s a very real, potent and also frightening thing.

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15 points

As an added bonus, anything with unnecessary wireless functionality can easily be hacked, controlled and monitored by anyone savvy enough

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11 points
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7 points

Intelligence / espionage agents will have a field day with this kind of info.

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2 points
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40 points
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…are you serious?

There would be so much data in understanding people’s light usage. For example, you could figure out how late or early people get up, number of people living in a house, how crowded the house is, how many lights are used per room, etc etc. it would be a gold mine of information.

Let’s say you’re a home automaton designer. You want to design devices to be used in the home, but in order to design such devices, you need enough of a stockpile of user data. This lightbulb data would be incredible valuable.

You can probably even analyse the data and determine things like whether someone is watching tv late at night.

From a nefarious view, how valuable would this data be to robbers and thieves?

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33 points

also, room names. You can get a pretty good idea of a house’s interior layout from the names and sequence of lights being activated. The ongoing attempts to map data to the physical world.

Sonos did this a few years ago and there was a similar outcry. I have stopped using Sonos devices too.

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4 points

Oh God, I have an odd sense of humor. I would probably have the cops called on me lol.

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4 points

Considering a lot of people are home all the time, probably not worth all that much.

I think people overestimate how much their behavior and data is actually worth. Companies only care as far as targeting ads to people. But 95% of the time those ads don’t actually do anything anyways.

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3 points
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2 points

How does a randomized system mess with that data. I only have two hue light, an under cabinet strip. My Echo turns them on and off randomly when I set it in the away mode. Will Phillips get both sets of data? Will Daddy Jeff share? Will he just buy Phillips and cut out the middle man?

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6 points

“I randomize user submitted data to the corporation selling it, how could this possibly be a problem?”

If you’re smart enough to mangle the data you give them, you’re smart enough to understand the issue here.

Get rid of your sunk cost bias and think it through

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1 point

Maybe they will buy both sets just to confirm the accuracy of the data?

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-2 points
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5 points

For example you can be targeted with food ads when you’re likely in the kitchen.

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5 points

It builds a profile of you, and then they combine that with thousands of other profiles to build demographic profiles and then they sell this data to other firms or use it to further tune their own advertising services.

The same as pretty much every other company on the Internet. If it didn’t work they wouldn’t do it. Some people not understanding this due to over simplified examples makes no difference to that.

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18 points

I can think of a few companies / products that would love to know that you’re in the bathroom every couple hours, for instance.

Or even anonymised, a company or study might want to buy “average Nova Scotian time spent in living room on weekends”

Big data is worth big $$$

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-10 points
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They’re light bulbs, they emit light, it’s literally what you’re seeing

Edit: fuck, you people don’t understand humor. Is it not open-source?

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7 points

sorry, alphabet bought humor last month.

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60 points

You don’t understand, your lights need to track you, how else are they going to improve your user experience? Using lights is so complicated that it requires them to train AI models to better understand the necessities of users. The methods that have worked for hundreds of years cannot work with today’s users

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11 points

I’m pretty sure basic usage statistics were updloaded previously as well without an account. Now they want you to login, give jucy permissions on your phone and upload all the “usage” data … for security.

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4 points

Hue has this thing called Hue Labs and it’s the shittiest UX ever. It’s an internal browser in the Hue app to add special things like color changing patterns. In Hue Labs it is about 25% useful features you’d want in the app (things like triggering a routine with a Hue button), 25% fun things you’d want in the app (like color gradients), and 50% of the wackiest shit you’ve ever heard of. Seriously there’s a damn officially Star Wars force game in there or something? I just want to make my lights be spooky and change colors.

And I really cannot overstate how shitty the UX is for it. Compare it to Lifx where you just tap the color gradients you want and it’s on. You have to add the thing to your account, then make one for each color combo, it’s insane.

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58 points

Remember, just a few years ago when the latestagecapitalism sub was created and everybody was like ha ha you lefties, and now every single big corporation is self immolating in 2023… good times!

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and now every single big corporation is self immolating in 2023

I think that’s overstating it a smidge. I don’t see there being much impact for many of these companies beyond schadenfreude for those of us watching. Twitter’s going to die, but since Musk obviously doesn’t care it takes a lot of the satisfaction from it. Most of these others - I doubt it’s more than a blip.

Not that I don’t agree with and cheer for your overall point. I just don’t think most of this is moving the needle in any direction.

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6 points

and now every single big corporation is self immolating in 2023

The overwhelming majority of people simply do not care. So no, they’re not self-immolating. They understand that people don’t give two shits.

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-6 points

Late stage capitalism is a myth.

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