SmolderingSauna
This just in from forbes.com:
“Investors are fed up. Fidelity, which led Reddit’s $700 million funding round in 2021 with a $10 billion valuation, has cut its Reddit company valuation by 41% since it invested. This could scupper Reddit’s plans to eventually go public with a reported valuation of $15 billion.”
Who actually loses a game of chicken of this magnitude?!? u/spez, you listening?!?
Quote is from today’s piece here https://www.forbes.com/sites/qai/2023/06/13/redditors-go-to-war-with-the-company-as-it-enforces-eye-watering-prices-for-reddit-api/
It is ALL about the Blackout…
Success will be measured in $$$ and that’s loss of ad revenue. So far, no revenue has been lost because all the buys were placed and paid for pre-Blackout.
The acid test is the 2-weeks from the Blackout - will advertisers flee Reddit for more stable/predictable pastures OR will u/spez and company be able to talk them in to staying by offering concessions for the disruptions in audience delivery?
Stay tuned until July 1: u/spez doesn’t seem like a real flexible kinda guy so far but we don’t know what’s going on behind the scenes.
Time for a grown-up/adult CEO then…
Advertisers don’t just look at traffic numbers when they do buys … anyone with any brains will be looking at content and THIS kind of thing will send them running.
Mods are in revolt. Users have fled the platform. And advertisers don’t like to be associated with nastiness.
u/spez is in bigger and bigger trouble each and every minute this continues. Hence the Brown Shirt tactics…
This will be an all-time great case study at the Harvard Business School.